Senior Retention Marketing Specialist

Company Description About Chamberlain University

Chamberlain University has a 130-year history and the mission to educate, empower, and embolden diverse healthcare professionals who advance the health of people, families, communities, and nations. Our regionally accredited University is comprised of the College of Nursing and the College of Health Professions. Our College of Nursing offers a Bachelor of Science in Nursing (BSN) degree program at 23 locations and online post-licensure degree programs and certificates including RN to BSN, RN to MSN, a Master of Science in Nursing (MSN) with six Specialty Tracks, and a Doctor of Nursing Practice (DNP).

Our College of Health Professions offers online options with a Master of Public Health degree, Master of Physician Assistant Studies, Public Health Certificate programs, and a Master of Social Work degree.

Learn more about Chamberlain University, part of Adtalem Global Education, mberlain.edu.

There is one very significant way Chamberlain is different than other Universities – Chamberlain Care®. Healthcare education is offered in a culture of service excellence and care in four ways: care for self, care for colleagues, care for patients/clients, care for all. By living Chamberlain Care®, we’ve built a culture in which colleagues and students thrive and we graduate extraordinary healthcare professionals who transform the health of people worldwide.

Chamberlain Care® is the guiding principle we provide to each other and to our students to help our students achieve their goals, reach their dreams and impact healthcare at a national level.

If you’re ready to live Chamberlain Care®, we invite you to apply today!

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

This position is responsible for developing and executing email, SMS and other communications that align with brand standards and drive student retention, supporting strategic communication objectives for Chamberlain University. The role focuses on delivering personalized messaging and the right time with clear CTAs that connect students with various resources throughout their student journey. The position will ensure the quality and consistency of campaign deployment and support strategies to enhance engagement across all communication touchpoints.

• Define, create, edit and execute necessary communication vehicles such as newsletters, email communications, SMS campaigns and other communications content.
• Work with internal teams to implement coordinated and planned communications and to provide feedback to ensure consistency of messaging, alignment with defined institutional objectives and brand guidelines.
• Incorporate and proliferate a consistent brand message across all internal communications initiatives. Liaise with stakeholders institution-wide to optimize the intake and development process thereby improving turnaround times while maintaining high quality standards.
• Perform quality control checks on all outgoing communications to ensure accuracy, functionality, and flawless execution.
• Analyze communications initiatives to determine the best ways to optimize future efforts.
• Set up and execute campaigns using marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips or similar), ensuring timely and accurate delivery.
• Monitor campaign performance using KPIs such as engagement rates, opt-outs, and retention impact to inform future strategies.
• Ensure compliance with regulatory requirements related to student communications.

• Bachelor’s Degree in communications, marketing, journalism required or related field;
  Master’s Degree, Preferred
• 7 years of experience in related positions or previous experience managing internal marketing staff/team and experience working with third party agencies
• Well-developed writing/journalistic and project management skills
• Strong background in creating and implementing high level communications plans.
• Excellent…