Senior Vice President of Sales and Marketing

Lisle, Illinois / Hybrid of in-office + 30/40% domestic travel

New Cosmos USA, Inc. is the U.S. manufacturer for DeNova Detect, a residential gas alarm. We are a wholly owned subsidiary of New Cosmos Electric, a publicly traded Japanese manufacturer celebrating more than 65 years in business and 75+ million residential gas alarms sold worldwide. As the industry leader in gas safety solutions, DeNova Detect is trusted by utilities, trade organizations, and safety-conscious consumers across the U.S., and is committed to protecting lives and property through advanced gas detection technology.

As we continue to expand our U.S. market presence, we are seeking a Senior Vice President of Sales and Marketing to lead our integrated strategy, strengthen execution across key sales channels, and align marketing priorities and resources with the company's growth objectives.

• Directly manage DeNova Detect channel sales leaders and establish a disciplined commercial management process across Utility, Wholesale Distributor, HVAC/Plumbing, and Retail channels.
• Set channel objectives, lead development of strategic plans to achieve objectives, revenue plans, account priorities, and performance expectations in partnership with each channel leader and marketing.
• Lead consistent operating reviews that examine goals, strategy, weekly activity, pipeline movement, stalled opportunities, next actions, ownership, and timing.
• Coordinate internal and external resources needed to advance strategic accounts, remove barriers, and improve commercial execution.

• Own the operating system, including goal setting, channel planning, pipeline management, forecasting, performance reviews, and major-initiative tracking.
• Establish consistent pipeline definitions, qualification criteria, opportunity stages, next-step standards, and reporting expectations across channels.
• Improve forecast accuracy by connecting channel activity, customer timing, probability, and market conditions to a reliable demand outlook.
• Identify stalled opportunities and execution gaps early, assign clear ownership, and ensure corrective actions are completed.
• Translate company strategy into measurable quarterly and annual commercial priorities, milestones, and account-level actions.
• Partner with Finance and Operations to monitor revenue, gross margin, channel economics, inventory implications, and resource requirements.

• Contribute to the development of marketing strategy that supports the company’s commercial objectives and the distinct needs of each sales channel.
• Help determine what marketing must accomplish for Utility, Distributor, Retail, and HVAC/Plumbing channels, including audience priorities, positioning, content, campaigns, sales tools, education, and demand support.
• Align channel leaders, internal marketing resources, vendors, and other partners around clear priorities, budgets, deliverables, and performance expectations.
• Ensure each channel has and adheres to the messaging, materials, campaigns, and sales support needed to engage target audiences, advance opportunities, and achieve commercial objectives.

• Guide channel leaders in developing and executing measurable strategies for priority utilities, distributors, retailers, contractors, and other strategic accounts.
• Support the development of emerging product categories by clarifying target markets, adoption barriers, channel economics, buyer needs and go-to-market requirements.
• Participate directly in high-value customer relationships, negotiations, and commercial…