Brand Manager, Nurri

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, food service, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting‑edge equipment, we drive innovation and consistently deliver the highest quality products to our customers‑first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better‑for‑you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

We are seeking a general management‑minded Brand Manager to lead core product strategy and day‑to‑day execution for our Nurri brand. This key role will be responsible for delivering marketing excellence, ensuring brand integrity, and driving growth across retail and e‑commerce channels. The ideal candidate has a strong foundation in brand management and is passionate about delivering a best-in-class consumer experience through thoughtful planning, coordination, and execution.

• Support the development and execution of strategic plans that drive brand growth and equity within product categories and channels.
• Assist in annual planning and forecasting to inform business strategies and product roadmaps.
• Identify brand‑building opportunities across new products, marketing initiatives, and emerging channels.
• Ensure brand strategy and execution align with Nurri's vision and Trilliant's commercial objectives.

• Collaborate with Sales and Marketing teams to execute go‑to‑market plans that maximize retail and e‑commerce performance.
• Co‑develop retail activation strategies and support promotional execution to drive velocity, in partnership with Sales, Creative and Brand Team.
• Ensure all field marketing and sales materials reflect brand standards and reinforce positioning.

• Ensure product lines meet brand and consumer quality standards and expectations, in close partnership with R&D.
• Collaborate across Brand, Innovation, R&D, Supply Chain/Operations and Commercialization teams to support new product development and commercialization.
• Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities.
• Ensure new product concepts meet brand expectations and market relevance.

• Translate brand strategies into executional plans that deliver on timing, quality, and brand promise.
• Serve as a central liaison between Brand/Marketing, Sales, Finance and Supply Chain/Operations to ensure cross-functional alignment.
• Support demand planning, packaging timelines, and product readiness in partnership with Supply Chain/Operations.

• Monitor brand KPIs. including POS and panel sales, market share, penetration, repeat, distribution, consumer sentiment. Turn insights into action to drive the business forward.
• Prepare and present regular performance summaries and dashboards.
• Ensure reporting is cascaded to relevant stakeholders such as Finance and Sales (in partnership with Analytics), and actioned upon accordingly by the business.

• 3+ years of experience in CPG brand management with demonstrated success leading a…