Sr. Category Manager, Amazon & Chewy

Preferred

Location:

Franklin, TN Second Priority:
Mars Hub Location (Bentonville, Cincinnati, Phoenix, Chicago, Creve Coeur) Open to Remote

The Pureplay Category Manager plays the critical role of helping to advise Mars on opportunities to gain share in Pureplay eCommerce and by shaping retailer-ready recommendations supporting strategic initiatives across shopper insights, assortment coverage and development, and subscription best practices. This role will be responsible for leading data-driven strategies that drive Mars Petcare growth across Amazon and Chewy and expanding traditional category management beyond assortment, pricing, and promotions to develop actionable insights for the Pureplay sales team to execute in effort to gain share.

Job Description:

Sr. Category Manager, Amazon & Chewy Preferred

Location:

Franklin, TN Second Priority:
Mars Hub Location (Bentonville, Cincinnati, Phoenix, Chicago, Creve Coeur) Open to Remote

The Pureplay Category Manager plays the critical role of helping to advise Mars on opportunities to gain share in Pureplay eCommerce and by shaping retailer-ready recommendations supporting strategic initiatives across shopper insights, assortment coverage and development, and subscription best practices. This role will be responsible for leading data-driven strategies that drive Mars Petcare growth across Amazon and Chewy and expanding traditional category management beyond assortment, pricing, and promotions to develop actionable insights for the Pureplay sales team to execute in effort to gain share.

What

are we looking for?

Minimum Qualifications:

• Bachelor’s Degree
• 4+ years category management or retail analytics experience (ecom analytics a plus), preferably in CPG
• Experience with NielsenIQ, Stackline, or market-data equivalent, and familiarity with digital shelf analytics platforms
• Strong communication, presentation, and negotiation skills
• Comfort using imperfect data to make strategic recommendations

Preferred Qualifications:

• Have strong functional/technical understanding of eCommerce fundamentals
• Prior and demonstrable experience building and executing omnichannel joint business plans
• Pet Category Experience
• Strong bias for action and ability to thrive in ambiguity
• Adept at developing customer relationships (internal and external) and influencing action

What would be your key responsibilities? Insights and Data Analytics

• Business Reviews:
  Synthesize disparate data streams across traditional, syndicated sources and digital shelf analytics into concise selling stories that improve discovery, conversion, basket size, trips, and category growth
• Pureplay Score-carding:
  Monitor dollar share, search and traffic share, new item performance, and promotional presence to surface shifts and recommend action to improve PDP conversion drivers, such as pricing, relevant pack sizes, and compelling claims
• Category Forecasting:
  Leverage multiple data sources, retailer filing reports, and industry trend articles to build and manage retailer-specific 3-year category forecasts and execute monthly reporting reviews to inform sales and share forecasts across brand technologies
• Pureplay Measurement Capability:
  Co-develop scorecards and predictive models integrating traditional and digital shelf measures, search velocity, and subscription variables into repeatable reporting that measures performance, digital shelf impact, and retailer opportunity

Customer and Channel Strategy Development

• Pureplay Execution:
  Ensure products are available, competitive, as measured by price/pack architecture and promotion, discoverable, accurately represented, and optimized for conversion
• Customer
  
  Collaboration:
  
  Provide category input for customer meetings, joint business planning, category reviews, and retailer-specific…