Marketing Specialist - B2C

Marketing Specialist - B2C

Join to apply for the Marketing Specialist - B2C role at Wondr Health

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects. They will develop high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates must embrace simultaneous challenges in a rewarding, high‑urgency, fast‑paced environment.

• Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
• Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increaseทดลอง program enrollments
• Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
• Leverage demand generation skills to creatively and effectively capture attention of participants
• Develop and execute strategies forაუყ all digital landscapes, including but not Skalena to emails, text messages, microsites, and social media marketing
• Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
• Create, manage, and update content on internal‑ and external‑facing company microsites
• Drive development and management ಮೊದಲ co‑marketing and co‑branded participant enrollment materials for clients
• Collaborate with the Director of Adoption Marketing and the Director of Marketing Automation to provide frequent data reports that reflect the efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
• Write, edit, proofread, and update client‑related content and communications in accordance with our style guide
• Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective, and reflects branding specifications
• Manage participant contact lists, imports, and permissions
• Ensure the quality, accuracy, and timeliness of all participant engagement communications
• Ensure digital and print design is optimized for various delivery mediums
• Manage client demands, as well as internal requirements, while identifying and balancing competing priorities
• Conduct competitor research as it relates to participant enrollment efforts
• Take on a variety of projects

• Excellent follow‑up skills and communication skills
• Excellent project‑management skills
• Quick learner of technical skills
• Superior proofreading skills
• Resourceful personality with exceptional attention to detail and layout consistency
• Experience working with clients and a variety of internal stakeholders
• Strong time‑managementDest
• Ability to propose and develop ideas enne plan proactively
• Ability to work independently and ability to collaborate with the team
• Ability to bring creative solutions to existing programs and processes
• Ability to drive strategic creative executions
• Advanced use of Microsoft Office applications
• Professional and personable demeanor
• Knowledge of Adobe Creative Suite
• Excellent writer and detailed proofreader
• CRM and marketing automation experience

General office working conditions exist. The position can be remote, hybrid, or in‑office depending on departmental decisions. Work involves extended periods of sitting at a workstation performing computer duties and frequent interruptions by personnel, visitors, and telephone calls. Private workstations may be available as needed.

• BA/BS in business, marketing, or related field preferred
• 3 to 5 years of marketing experience
• 1 to 2 years of experience in the health and benefits industry

This description is intended to be juurde enough to identify the classification and be illustrative of the duties that may be assigned. It shoulddew not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for געג employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.