Sr. Manager, Shopper Commerce

The Sr. Manager, Shopper Commerce plays a key role in shaping and executing innovative omnichannel shopper marketing and commerce strategies that drive brand growth, household penetration, and loyalty for Bel Brands’ portfolio of products, including fruit, vegetables, cheese, and yogurts, across strategic retail partners, with a particular focus on Walmart and Sam’s Club. Reporting to the Senior Director of US Shopper Commerce, this role collaborates closely with Brand Marketing, Sales, and Retailer Partnerships to set clear priorities, influence key decisions, and implement data-driven programs that win with shoppers—both in-store and online.

This position will leverage shopper insights, analytics, and emerging technologies (such as AI) to optimize engagement, visibility, and conversion across our key retail partners, supporting sustainable category growth. Success in this highly cross-functional role requires a proactive, solutions-oriented mindset, strong ownership, and the ability to move quickly while building and scaling impactful programs in a dynamic environment.

• Shape and lead the annual shopper commerce plan for strategic retailer partners, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories.
• Champion data-driven shopper, category, and retailer insights to identify growth opportunities, shape strategic recommendations, define KPIs, and ensure alignment with overall company objectives.

• Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agency partners, influencing decision-making and driving clarity across complex initiatives to bring programs to market with speed and excellence.
• Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum.
• Drive strategic relationships and lead shopper commerce strategy for assigned retail partners to secure best-in-class placement, programming, and conversion.
• Provide strategic oversight of retailer Search, partnering with internal teams and agencies to guide keyword strategy, investment, optimization, and performance measurement.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across all channels including e-commerce and out-of-home channels.
• Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth.

• Own shopper marketing budget planning, allocation, optimization, and ROI measurement for assigned accounts, including recommending tradeoffs to maximize business impact.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Champion the testing, adoption, and scaling of new capabilities, tools, and programs, including AI, bringing a builder’s mindset to personalized shopper engagement, measurement, and content creation while delivering measurable impact.
• Drive post-campaign analytics and reporting to inform future strategies and maximize effectiveness.
• Lead and develop a direct report, providing clear direction, coaching, and feedback to strengthen team capability and execution.

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• Minimum of 7 years of progressive experience in CPG shopper marketing, brand management, or omnichannel commerce, with a strong track record of driving results at national and/or key account levels.
• Recent, direct experience working with Walmart and Walmart Connect (WMC) is required.
• Deep knowledge of retailer media platforms and digital…