Ecommerce Monetization Lead

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Candidates must be willing to participate in at least one in-person interview.

We are looking for a strategic, data-driven ecommerce leader to own and grow existing customer monetization across  and the Boost Mobile app. In this role, you will be responsible for driving revenue from the existing customer base through the My Account web experience and in-app experience — including upsell, cross-sell, device upgrades, add-a-line, and add-on product flows. Your singular focus is turning engaged customers into incremental revenue through thoughtful, data-informed experiences.

This is a senior individual contributor role that sits at the intersection of ecommerce strategy, customer lifecycle optimization, and revenue growth. You will collaborate with marketing, product, UX, and web operations to develop and rapidly iterate on monetization journeys in a dynamic, competitive wireless environment. The ideal candidate is a data-savvy storyteller with deep expertise in post-acquisition customer behavior, a test-and-learn mentality, and the ability to translate retention and upsell insights into actionable improvements across both web and app channels.

• Own and grow existing customer revenue by optimizing upsell, cross-sell, device upgrade, add-a-line, and add-on product flows across both the  My Account experience and the Boost Mobile app
• Drive measurable improvements in monetization conversion rates through systematic A/B testing, funnel analysis, and data-informed iteration on page layouts, offer presentation, CTAs, and in-app prompts
• Monitor daily monetization KPIs — upsell conversion, upgrade attach rate, add-a-line take rate, ARPU growth, churn indicators — and identify friction points and revenue opportunities in real time across web and app
• Design and optimize retention-focused customer journeys that reduce voluntary churn by proactively surfacing relevant offers, plan recommendations, and loyalty incentives at key lifecycle moments
• Champion the post-acquisition customer experience by collaborating cross-functionally with product, UX, marketing, and engineering to ensure the My Account web portal and Boost app deliver a seamless, unified monetization experience
• Leverage AI-driven personalization and predictive analytics to deliver dynamic, segment-specific offers and recommendations that maximize customer lifetime value across both digital channels

• Deep ecommerce monetization and retention expertise, with a demonstrated track record of growing revenue from an existing customer base through upsell, cross-sell, and lifecycle optimization in high-velocity DTC or subscription environments
• Advanced conversion optimization skills, including hands-on experience designing and analyzing A/B tests, multivariate experiments, and funnel optimization strategies across both web and mobile app channels
• Strong analytical proficiency with tools such as Adobe Analytics, Google Analytics, or comparable platforms — the ability to translate complex data into clear narratives and actionable recommendations for stakeholders
• Working knowledge of ecommerce and CMS platforms including Adobe Commerce (Magento) and Adobe Experience Manager (AEM), with the ability to partner with web operations and app teams on content updates and flow configuration
• Customer lifecycle strategy expertise, with a deep understanding of post-acquisition behavior, churn drivers, and the levers that influence retention, ARPU growth, and customer lifetime value
• AI Literacy, specifically the ability to leverage AI-powered personalization engines, predictive modeling, and productivity tools to automate segmentation, optimize monetization flows, and deliver hyper-relevant offers at scale
• Exceptional…