Web Journey Orchestration Lead Job Littleton area,Colorado USA,IT/Tech

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

Strategic, technically proficient personalization leadership owns web and app journey orchestration for Boost Mobile. Serving as the connective tissue between acquisition and monetization functions, this role designs, builds, and optimizes personalized customer experiences across and the Boost Mobile app using the Adobe Experience Platform ecosystem. Hands‑on ownership of Adobe Journey Optimizer (AJO), the Adobe Experience Platform CDP, and Adobe Target directly impacts conversion rates, customer engagement, and lifetime value by ensuring the right message reaches the right customer at the right moment.

This position solves complex experience fragmentation by delivering cohesive, automated marketing technology solutions at scale.

What Success Looks Like (Objectives):

Design, build, and manage personalized multi‑touchpoint customer journeys in Adobe Journey Optimizer (AJO) that support both new customer acquisition and existing customer monetization
Build and activate high‑value audience segments using the Adobe Experience Platform CDP, leveraging behavioral, transactional, and profile data to enable precision targeting
Own the web and app personalization experimentation program using Adobe Target; design, execute, and analyze A/B tests and multivariate experiments that deliver measurable lift
Serve as the primary subject matter expert on journey orchestration and personalization strategy, partnering closely with acquisition and monetization leads to translate business objectives into automated flows
Orchestrate cohesive cross‑channel personalization across web and app, ensuring customers receive consistent, contextually relevant experiences
Leverage Adobe Sensei AI and machine learning capabilities within the Adobe stack to automate decisioning, optimize send times, predict propensity, and scale personalization performance

Skills, Experience and Requirements Core Skills and Competencies (What you'll bring):

Advanced hands‑on proficiency with Adobe Journey Optimizer (AJO), including journey canvas design, trigger configuration, action setup, and real‑time orchestration
Deep expertise with Adobe Experience Platform (AEP) CDP, including unified profile management, segment builder, schema design (XDM), data ingestion, and audience activation
Strong experience with Adobe Target, including A/B testing, multivariate testing, experience targeting, automated personalization, and Recommendations
Strategic personalization acumen to translate business objectives into customer journey architectures and testing roadmaps
Strong analytical proficiency with web and app analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics) to measure journey performance and ROI
AI Literacy, specifically the ability to leverage Adobe Sensei and machine learning‑driven features (predictive audiences, auto‑allocation, send‑time optimization) to scale personalization

Minimum Requirements:

Minimum Education: Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a…