Marketing Specialist

*** This role is reserved exclusively for current employees of Workers Federal Credit Union (WCU). External candidates will not be considered at this time.

Job Title: Marketing Specialist

Department: Marketing Department

Department Location: Littleton, MA

Reports to: Senior Director, Brand & Marketing Operations

Career Stream: Individual Contributor

Classification: Hybrid

Onsite Frequency: Works on-site at HQ more than 10 days per month with assigned workspace

Pay Grade: 10

FLSA Status: Exempt

Pay Grade Range: $64,825.91 - $81,032.39

Actual compensation offered may vary from the posted pay grade range based on factors such as relevant experience, time in role, base salary of internal peers, prior performance, business sector, licensure requirements and/or skill level, and will be finalized at the time of offer.

FUNCTION:

• Develop and deliver marketing content across digital and traditional channels to drive member growth and engagement.
• Create content for our owned and paid channels to help drive conversions.
• Work with data and insights team to optimize campaign performance and customize content for targeted segments.
• Collaborate with internal teams and external partners.
• Manage multiple projects in a fast-paced environment while maintaining brand standards.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Brand & Creative

• Design on-brand graphics and marketing material for digital and traditional channels, including ads, social media, email, in-branch TV displays, and print.
• With direction, produce iterations of campaign assets for diverse audiences and segments.
• Contribute to creative brainstorming and concept development.
• Ensure consistent application of brand standards across all platforms.

Marketing & Social Media

• Execute content strategies aligned with marketing strategies, calendars, and credit union goals.
• Assist with social media community management and content creation to support growth in following and engagement.
• Design marketing emails, members communications, and content for automated journeys to drive conversions.
• Partner with data and insights team to deliver targeted messaging.
• Maintain content for digital channels such as online banking, push notifications, and SMS.
• Assist with web content and blogs to enhance SEO, AI SEO, member education and conversions.
• Partner with member-facing teams and business lines to create impactful marketing materials.
• Assist with local marketing initiatives, including Worcester Red Sox sponsorship, as needed.

Other Duties

• Comply with all WCU policies and security guidelines.
• Participate in departmental and organizational projects as assigned.
• Maintain confidentiality of member and credit union information.

Education:

Bachelor's degree in Marketing, Communications, Graphic Design or related field.

Experience:

1-4 years of marketing experience, preferably related to graphic design, social media, or email marketing.

Knowledge/Skills/Abilities/Competencies:

• Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express) and Canva
• Familiarity with social media platforms, social media management tools, and community management.
• Basic proficiency with email marketing or marketing automation tools
• Experience with any HTML design and CMS platforms is a plus.
• Meticulous attention to detail and an eye for consistency.
• Writing and editing skills and experience.
• Strong interpersonal skills; a positive team player who is enthusiastic and proactive.

Work Environment: This position offers a hybrid work environment with on-site days at the Littleton headquarters. This work environment is subject to change based on business needs.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• This is a largely sedentary role.
• While performing the duties of this job, the employee is regularly required to stand, talk, hear, and use hands and fingers to handle, feel or operate objects, tools, or controls and to reach with hands and arms.
• This role routinely uses standard office equipment such as computers, phones, photocopier/scanner, filing cabinets, and fax machines.
• Ability to travel to…