VP RETAIL

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Full Time Management Livermore, CA, US

Salary Range: $ To $ Annually

UNCLE Credit Union has been voted the Best Credit Union in the East Bay for nine consecutive years and recognized as a Top Workplace for five consecutive years. We are proud of our strong culture, commitment to our members, and dedication to helping our communities thrive. At UNCLE, you'll join a collaborative leadership team focused on growth, innovation, and delivering exceptional member experiences.

The Vice President of Retail Growth is a strategic and results-driven leader responsible for developing and executing the credit union's retail growth strategy across our financial center network. This executive role drives membership growth, deposit acquisition, consumer lending production, relationship expansion, and member retention while ensuring a consistent, exceptional member experience.

Reporting as a key member of the leadership team, the VP of Retail Growth develops Financial Center Managers into accountable business leaders who understand their markets, build high-performing teams, strengthen community and business relationships, and deliver measurable performance outcomes.

This position partners closely with Marketing, Lending, Digital Experience, Operations, Human Resources, Compliance, and other business units to execute growth initiatives, strengthen referral channels, improve conversion and retention, and ensure retail strategies align with organizational objectives. The role also provides executive oversight of financial center operations, service quality, risk management, and regulatory compliance to support sustainable growth and long-term member trust.

• Develop and execute strategies to increase membership, deposits, consumer loans, relationship depth, and member retention.
• Translate organizational priorities into actionable market and financial center growth plans with clear goals, measurements, and accountability.
• Identify opportunities through analysis of market conditions, member behaviors, competitive activity, and financial center performance.
• Establish performance dashboards, scorecards, forecasts, and business review processes to drive execution and results.
• Provide executive leadership with recommendations regarding growth opportunities, market trends, resource needs, execution challenges, and emerging risks.

• Coach, develop, and inspire Financial Center Managers to serve as business leaders responsible for growth, employee development, member experience, operational excellence, and risk management.
• Establish clear performance expectations and accountability standards.
• Build a strong leadership bench through succession planning, mentoring, career development, and leadership coaching.
• Foster a culture of ownership, continuous improvement, collaboration, and results.

• Champion a needs-based sales and service culture focused on ethical recommendations and long-term member relationships.
• Increase new member acquisition, deposit growth, loan production, relationship penetration, account activation, and retention.
• Strengthen referrals to mortgage, wealth management, business services, and other lines of business.
• Improve lead management effectiveness, conversion rates, follow-up discipline, and member engagement strategies.

• Partner with Marketing to drive acquisition campaigns, local market initiatives, retention efforts, and lead generation strategies.
• Collaborate with Lending to increase application volume, referral quality, conversion rates, and funded loans.
• Work closely with Digital Experience leaders to ensure digital capabilities support retail growth and member engagement objectives.
• Partner with Operations to simplify processes and enhance capacity for growth-focused activities.
• Collaborate with Finance and Human Resources on budgeting, staffing strategies, leadership development, and performance management.

• Maintain executive oversight of financial center operations, service quality, internal controls, audits, compliance, and risk management activities.
• Ensure all growth initiatives, sales practices, and member interactions adhere to applicable regulations and organizational…