Senior Brand Manager - Meiomi

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about.

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The Senior Brand Manager - Meiomi will lead the development and execution of the annual and long-term strategic marketing plan for Meiomi, a key priority premium wine brand. This role sits at the intersection of brand strategy, commercial leadership, innovation, and business performance, with accountability for driving sustainable growth while protecting long-term brand equity, pricing integrity, and premium positioning.

The ideal candidate brings wine industry experience and a proven track record managing premium consumer brands within a complex and highly competitive marketplace. This person combines strong consumer marketing capabilities with a deep understanding of the three-tier system, distributor and trade engagement, pricing architecture, premium wine consumers, and the distinct needs of retail and on-premise channels. They will thrive in a creative, fast-paced, solutions-focused, collaborative, cost-conscious, and entrepreneurial culture, and will be equally comfortable setting strategy, influencing cross-functional partners, and rolling up their sleeves to drive execution.

This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Meiomi. The ideal candidate will bring best-in-class capability and confidence as a premium brand steward, commercially oriented wine marketer, strategic business leader, and cross-functional influencer.

• Premium Brand Stewardship and Strategic Leadership:
  Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi’s long-term equity, premium positioning, pricing integrity, and consumer relevance. Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
• Commercial Leadership and Cross-Functional Influence:
  Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities. Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
• Consumer-Centric Marketing:
  Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities. Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
• Results-Driven Business and Portfolio Management:
  Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
• Innovation, Premiumization, and Pricing Strategy:
  Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity. Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
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