Social Media Apprentice

Overview

We are one of the largest hospital trusts in England, with five hospitals and community clinics serving a local population of around 800,000 people. Our vision is 'great healthcare from great people'. Everything we do is guided by our values: 'People feel cared for, safe, respected and confident that we are making a difference. We have a new way of working at East Kent Hospitals, called 'We care'.

It's about empowering frontline staff to lead improvements day-to-day. We're looking for compassionate people to be part of our improvement journey for the patients, families and carers we care for every day. Applications for this role should be written by the applicant. If artificial intelligence (AI) programmes are used then the application may be rejected due to this document being an important part of the assessment process.

This does not prevent applicants seeking appropriate support with applications should they need to for the purposes of any declared disability.

This is a great opportunity build a career in digital communications, marketing or recruitment.

This is a great opportunity build a career in digital communications, marketing or recruitment.

At least 20% of your working hours will be spent training or studying.

Monday
- Friday, 09:00 - 17:00

• The post holder will support the day-to-day management of the Resourcing Teams official social media channels, including Twitter/X, Facebook, Instagram, Linked In, You Tube and Tik Tok. This will include assisting with the promotion of current recruitment vacancies across social media platforms, with a particular focus on targeting candidates for hard-to-recruit roles. The apprentice will draft, schedule and publish engaging, accessible and platform-appropriate content in line with agreed content plans and campaign objectives, ensuring that all social media content supports a positive and inclusive experience for patients, service users and the wider public.
  
  They will help share clear, accurate and timely information that promotes Trust services, supports patient understanding and reflects patient feedback where appropriate. The apprentice will be mindful of confidentiality, dignity and respect at all times, ensuring that all content upholds public trust and confidence in the organisation.
• The role will also involve supporting the development and delivery of digital campaigns for recruitment events, awareness weeks and wider recruitment activity. The post holder will be responsible for monitoring social media channels for engagement, comments and direct messages, responding where appropriate and escalating issues in line with agreed Trust procedures. They will contribute to the planning and creation of multimedia content, including photography, short-form videos and basic graphics, with guidance and support from the communications team.
• complies with NHS brand guidelines and accessibility standards. The role will also include keeping up to date with current social media, digital and content trends and contributing ideas to support continuous improvement. In addition, the apprentice will assist with the collection, monitoring and reporting of basic social media analytics, including impressions, engagement and reach, to support performance evaluation. They will be expected to ensure all content seeking feedback, reflecting on practice and working towards achieving the required knowledge, skills and behaviours of the apprenticeship framework.
  
  The apprentice will be expected to build their digital, communication and team working skills through both structured learning and practical experience within the workplace.

An apprenticeship includes regular training with a college or other training organisation.