Chief Financial Officer

We are fueling the future of wellness at breakneck speed. We're looking for a CFO with uncommon passion and relentless drive to help power our next phase of growth. Lots of companies talk about their next big chapter. Were already building ours and we want an ambitious Chief Financial Officer to help lead the charge. Heres the story so far:
Weve joined forces with Lactalis, a £26 billion global dairy powerhouse; moved into our state-of-the-art £10 million campus in Speke; served half a billion shakes to 2.5 million passionate customers; and delivered continuous growth every year across our 13-year history. Today, were a £60 million force in health and nutrition. Tomorrow, were a £100 million powerhouse. Moving from £60M to £100M and beyond isnt an option or a dream, its our next milestone.

As our Chief Financial Officer you'll be shaping it as part of our leadership team: owning the numbers, building the models, and partnering directly with the CEO on the calls that matter. It'll take grit, resilience and a genuine appetite for the details, because health and nutrition is one of the most fiercely competitive markets out there, and staying ahead of it takes exactly that kind of edge.

If you combine commercial gravitas with an entrepreneurial edge and an uncommon passion for scale, this is your platform to make a lasting, visible mark on a fast-growing global brand. What You'll Do Take full ownership of the finance function end-to-endfrom management accounts and cash flow to Group reporting. Acting as the ultimate guardian and champion of our numbers. Lead, coach, and inspire our Finance and AI teams with passion, building an agile, forward-looking function that delivers high-impact commercial insights.

Partner closely with the CEO and leadership team to drive key commercial decisions across pricing, margins, capital allocation, and new growth frontiers. Support our trajectory from £60M to £100M and beyond by building robust financial planning, forecasting, and scenario models that underpin our strategic goals. Master unit economics and channel profitability at the transactional level, ensuring structured growth as we expand beyond e-commerce into retail.

Implement scalable systems, financial controls, and AI-driven automation, proactively identifying and addressing operational bottlenecks. What Success Looks Like Twelve months in, here's what success looks like in this role:
Finance isnt merely tracking performance, its actively driving every major strategic win across the organisation. The leadership team trusts your financial judgment implicitly. Through your passion and mentorship, youve cultivated a high-performing finance team that sets the standard for speed, rigor, and innovation across our brand-new Speke campus. You are a vital strategic sounding board for the leadership team on key commercial moves, from retail expansions to new product lines.

The roadmap from £60M to £100M isnt a slide decK, its an active operational strategy backed by the entire business and supported by our parent company. Thanks to your sharp focus on unit economics, our scaling is deliberate, ambitious, and profitable. Get this right, and you wont just manage finance, youll have your finger prints all over the most exciting growth story in the health and wellness sector.

Ideal Candidate A proven CFO with a strong background in fast-growth DTC or e-commerce businesses, deeply familiar with high-velocity transactional detail and dynamic channel management. Commercial expertise across e-commerce platforms, marketplaces, and retail channels, bringing a sharp instinct for unit economics and long-term value creation. A hands-on professional who comfortably navigates complex financial models while…