Head of Marketing

Direct message the job poster from Global Beauty Products LTD.

TRANSFORM THE FUTURE OF GLOBAL BEAUTY PRODUCTS LIMITED

Global Beauty Products Limited is revolutionising the beauty industry with our premium Beautiful Brows And Lashes  collection. As the pioneer of innovative brow and lash enhancement solutions, we've captured the hearts of beauty enthusiasts worldwide. Now, we're seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector.

Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price.

This position is about crafting distinctive branding that resonates deeply in the users' minds and treatment routines. We're seeking marketing excellence that cuts through the noise in the saturated beauty landscape—creating campaigns as unforgettable as perfectly sculpted brows.

We want marketing that beauty influencers, professionals, and everyday consumers genuinely love and share across their networks. In an industry that has created iconic beauty brands, we aim to position Beautiful Brows And Lashes  as the definitive authority in brow and lash enhancement. Alongside this, we expect to introduce new sectors that will dominate in the same manner as we deliver outstanding quality and technology.

While compelling brand storytelling will be your foundation, your marketing strategy must seamlessly integrate performance‑focused initiatives that convert brand visibility into salon partnerships, retail sales, and direct consumer purchases. You'll need to orchestrate the perfect balance across e‑commerce, professional channels, and retail to maximise our products' visibility and accessibility.

In essence: make Beautiful Brows And Lashes  and Global Beauty Products Limited the most coveted name in the category, then capitalise on every social media impression, influencer partnership, and retail display to drive conversion.

• Champion the beauty professional and/or consumer: place authentic beauty insights at the heart of all strategies, understanding the emotional connection consumers have with brow and lash products.
• Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
• Ensure brand consistency across all touchpoints—from Instagram‑worthy packaging to professional training materials, digital content, salon displays, and new product innovations.

• Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
• Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
• Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.

• Accelerate DTC growth through beauty‑focused digital strategies and content that converts.
• Build and nurture our beauty community through expert CRM, loyalty programs, and user‑generated content strategies.
• Transform product enthusiasts into brand advocates who showcase their Beautiful Brows And Lashes  and Global Beauty Products Limited transformations.
• Utilise beauty industry analytics to identify trends, track performance, and inform product and marketing decisions.

• Develop and inspire a passionate in‑house marketing team that lives and breathes beauty innovation.
• Foster collaborative relationships with product development, sales teams, and operations to ensure seamless execution.
• Create a culture of beauty excellence that balances creativity with commercial discipline.
• Grow and manage a multi‑disciplined team of marketeers, social, graphic and ecommerce people who are data‑led and customer‑focused.

• Direct relationships with creative agencies, beauty…