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Digital Marketing Account Manager; Advertising

Job in Liverpool, Merseyside, L1, England, UK
Listing for: Castle Int.
Full Time position
Listed on 2025-12-30
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 35000 GBP Yearly GBP 35000.00 YEAR
Job Description & How to Apply Below
Position: Digital Marketing Account Manager (Paid Advertising)

Account Manager (Paid / Performance Marketing)

Salary: From £35,000 (DOE)

Type: Full-time | Monday–Friday

Location: Office, Remote or Hybrid Working

The Role

We’re looking for an experienced Account Manager to manage multiple client accounts and lead performance across paid campaigns. This role is heavily focused on paid media strategy, performance analysis and client communication.

While Meta and Google are our core channels, you’ll also support and help expand performance across other paid platforms we offer (e.g. native, Tik Tok, Etsy, programmatic and emerging channels).

Key Responsibilities
  • Own day-to-day client communication and relationships
  • Lead calls, manage expectations and keep deliverables on track
  • Understand client objectives and turn them into clear campaign plans
  • Plan and build paid strategies across multiple platforms (Meta/Google + others)
  • Coordinate creative, landing pages and messaging with internal teams
  • Conduct audience/market/competitor research to inform campaigns
  • Introduce modern buying approaches, measurement-focused bidding and testing plans
  • Track performance daily/weekly, identify trends and recommend optimisations
  • Produce clear client reporting with insights, actions and next steps
  • Manage budgets confidently and report on pacing and ROI/ROAS/CPA outcomes
Email & Broader Digital Support
  • Support email marketing activity to align with paid campaigns (promos, flows, segmentation)
  • Contribute to wider marketing strategy where needed
Requirements
  • Strong working knowledge of Google Ads (Search/PMAX/You Tube beneficial, hands‑on desired)
  • Comfortable learning and operating across additional paid platforms (native/display, etc.)
  • Strong client‑facing communication: confident presenting results + strategy
  • Highly organised: able to manage multiple fast‑moving projects and deadlines
  • Data‑driven mindset with strong attention to detail
  • Commercial awareness and budget management experience
What Success Looks Like (First 90 Days)
  • Own client comms and keep delivery running smoothly
  • Reporting is consistent and insight‑led (not just numbers)
  • Proactive optimisations and testing plans across paid platforms
  • Clients feel informed, supported and confident in the strategy
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