Senior Product Marketing Manager

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BCB Group is a leading provider of regulated payment and trading services in crypto and fiat for the digital asset economy. We provide accounts, cryptocurrency and foreign exchange market liquidity for some of the world’s largest, crypto‑engaged businesses, including crypto exchanges, liquidity providers, market makers, investment firms, custodians, payment processors and wallet providers.

Our end‑to‑end suite of products is accessible through our Client Console UI and API. We offer more than 40 fiat and cryptocurrencies, deep trading liquidity, 24/7 instant payments through our instant settlements network, BLINC, and secure crypto services. Our strong focus on compliance matches our technical and business expertise, and we are regulated by some of the world’s most respected regulators.

Authorised in the UK, France and Switzerland, we place the utmost importance on our regulatory‑first institutional principles.

Our leadership team boasts years of relevant, high‑level experience at globally‑renowned institutions. They combine finance, law, regulatory and technology skills in traditional and crypto financial services with a deep understanding of the new digital asset economy. Our mission is to create the trusted platform to pay, store, trade and earn fiat and digital assets, globally 24/7.

Join our Product team as a Senior Product Marketing Manager and help shape the future of global finance. We're on a mission to build the world’s leading platform for both crypto and fiat payments and we’re looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey. You’ll be part of a fast‑growing team, working at the intersection of payments, e‑money, and crypto.

If you're naturally curious, passionate about financial technology, and thrive in a fast‑paced environment, this is the role for you.

• Define & Execute End‑to‑End Product Marketing GTM: Develop and implement comprehensive product marketing go‑to‑market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in‑product onboarding, feature adoption, and long‑term retention.
• Craft Unified Narrative & Content: Be our master storyteller, crafting a consistent and compelling narrative across all product touchpoints. This includes marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
• Customer Journey & Experience Ownership: Map the end‑to‑end customer journey, identifying points of friction and opportunities for delight. Use qualitative and quantitative insights to drive improvements in our core product user experience.
• Design & UX Leadership: Manage, mentor, and guide our Product Designer to translate our core value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on the promises made in our GTM messaging.
• Cross‑functional
  
  Collaboration:
  
  Work hand‑in‑hand with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Act as the primary advocate for the customer experience, translating market needs and user feedback into actionable product and marketing strategies.
• Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and competitive differentiators, feeding insights back into product, GTM, and in‑product experience strategies.
• Sales & Customer Success Enablement: Empower our sales, account management, and customer success teams with the tools, training, and knowledge they need to effectively sell our solutions and support our clients throughout their lifecycle.

• Essential Fintech & Payments Expertise:
  Proven experience in product marketing within the fintech sector, with a strong understanding of banking & payments ecosystems.
• Customer‑Centric with Strong Product & UX Sense: A deep empathy for the user and a passion for creating exceptional customer experiences. You must have a strong understanding of UX/UI principles and be able to provide clear,…