Digital Marketing Manager

Essential Group is looking for a hands‑on Digital Marketing Manager to support and implement digital activity across our portfolio of B2C and B2B clients. This is an execution-focused role. We are looking for someone who can physically make changes, optimise performance and improve results - not just recommend them.

You will work across websites, SEO, paid media and tracking, ensuring that campaigns are implemented properly, performance issues are identified early and improvements are continuously made.

You should be confident logging into platforms, diagnosing problems and fixing them independently.

• Implement website updates within Shopify and Word Press
• Improve page speed, UX and on‑page SEO
• Add and optimise meta data, schema and internal linking
• Identify and implement conversion rate improvements
• Liaise with developers where more complex technical fixes are required
• Ensure tracking is correctly installed and functioning
• Manage and optimise Google Ads campaigns (Search, Display, Performance Max)
• Set up and manage paid social campaigns, across Meta and Linked In
• Implement changes based on performance data
• Improve Quality Scores and landing page relevance
• Test new audiences, creatives and bidding strategies
• Monitor ROI and make adjustments accordingly

• Ensure GA4 and conversion tracking are correctly configured
• Implement tracking via Google Tag Manager where required
• Monitor performance data and flag issues early
• Support clear, structured reporting
• Proactively identify performance gaps
• Suggest and implement improvements
• Maintain best practice across all platforms
• Ensure retained clients receive ongoing optimisation, not just maintenance

• Minimum 4‑5 years’ experience in digital marketing
• Strong working knowledge of Shopify and Word Press
• Hands‑on experience with SEO implementation
• Confident managing Google Ads accounts
• Solid understanding of GA4 and conversion tracking
• Comfortable working independently
• Highly organised and detail‑oriented
• A problem‑solver who takes ownership

• This is not a purely strategic role.
• This is not a social media manager position.
• This is not an entry‑level executive role.
• We are looking for someone who can confidently log in and improve performance across multiple platforms without needing constant direction.

• Varied client portfolio across B2B and B2C
• Opportunity to grow as the digital offering expands
• Direct access to senior leadership
• Real responsibility and ownership

Salary:
Up to £35,000

Location:

Liverpool city centre, hybrid arrangement