Paid Social Specialist

Overview

• 3 + years paid social experience within an agency environment
• Salary £35k + DOE
• Based in the Greater Liverpool region
• 3 days onsite – Hybrid
• Opportunity to shape and grow a developing Social Department
• Knowledge of Meta Ads Manager and Tik Tok Ads Manager
• Work across ecommerce and lead generation clients

Due to continued growth, we’re partnering with an ambitious and fast-growing digital agency looking to expand its Social team. Known for its performance-led approach and creative thinking, the agency works with a varied portfolio of ecommerce and lead generation brands across multiple sectors.

They are now looking for a Senior Paid Social Specialist to take ownership of paid social performance and play a key role in shaping the future of the department.

• Regular team socials and company-wide events
• Hybrid working model with flexibility around working hours
• Weekly wellbeing initiatives
• Access to industry conferences and external learning opportunities
• Clear progression pathways as the social team continues to grow
• Collaborative environment with exposure to SEO, paid media, content and creative
• Investment in your professional development through mentoring and structured training
• Exclusive retail and partner discounts

This is a paid-social-first role where you’ll lead campaigns across Meta, Tik Tok, Linked In, Pinterest and X. You’ll take ownership of performance across awareness, consideration and conversion stages, ensuring campaigns are strategically aligned to wider business objectives.

You’ll be confident analysing performance metrics such as ROAS, CPA/CPL, CTR and CVR, translating data into clear, commercially focused recommendations.

A key part of the role will involve owning creative testing roadmaps, identifying opportunities across messaging, hooks, formats and audience segments to drive scalable growth. You’ll also apply full-funnel thinking, integrating organic social, UGC and influencer activity into broader campaign strategy.

Client communication will form a core part of the role, including performance updates, testing plans and forward-thinking recommendations. You’ll collaborate closely with paid media, design, content and SEO teams to deliver integrated campaigns that move beyond last-click attribution.

• 3–5 years’ hands-on paid social experience (agency preferred)
• Advanced knowledge of Meta Ads Manager and Tik Tok Ads Manager
• Strong understanding of optimisation logic, pixel tracking and event configuration
• Experience building and executing structured testing frameworks
• Confident analysing performance data and translating insights into action
• Comfortable leading client conversations and explaining strategic decisions

Please either apply through this advert or email me directly via alexand

For further information please call me on  / .

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Paid Social, Meta Ads, Tik Tok Ads, Linked In Ads, Pinterest Ads, X Ads, Ecommerce, Lead Generation, Performance Marketing, Creative Testing, Social Strategy, Campaign Optimisation