Performance Marketing Lead - Mumbai Job Liverpool area,England UK,IT/Tech

Job Title: Performance Marketing Lead

Relevant Experience required: 2-4 Years

About client

Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of cutting‑edge AI lab.

About Role

We’re looking for a data‑obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You’ll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, You Tube), and Microsoft Bing Ads
Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
Design and run A/B tests on creatives, messaging, landing pages, and audience segments
Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

Performance Optimization

Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
Identify high-performing audience segments and scale winning campaigns
Conduct keyword research, audience segmentation, and competitor benchmarking
Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

Analytics & Tracking

Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
Monitor funnel performance and attribution models across channels
Prepare weekly and monthly performance reports with actionable insights
Identify opportunities to improve conversion funnels and campaign efficiency

Creative & Cross-Functional Collaboration

Collaborate with design and content teams to develop high-performing ad creatives
Provide data-driven creative briefs based on campaign insights
Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are

2–4 Years in the Trenches:
You’ve managed significant monthly spends and have the receipts to prove your success.
B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
Strong expertise in Meta Ads Manager (Facebook & Instagram)
Proficiency in Google Ads (Search, Display, PMax, You Tube, Demand Gen)
Experience managing campaigns on Microsoft Advertising (Bing Ads)
Strong understanding of campaign objectives, bidding strategies, and audience targeting
Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
Strong analytical skills with proficiency in Excel / Google Sheets
Experience running A/B tests and interpreting campaign performance data

The Edge

Experience with additional platforms such as Linked In Ads, Tik Tok Ads, Snapchat Ads, or programmatic DSPs
Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
Familiarity with CRM tools like Hub Spot, Zoho, Salesforce, or customer lifecycle platforms
Basic knowledge of SQL or Python for marketing data analysis

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