Marketing Operations Specialist

Marketing Operations Specialist

Full Time | Liverpool Hybrid | £30-40k

• Oversee and maintain the marketing technology stack for clients, including CRM, MAP, CMS and analytics tools
• Build, test and deploy marketing automation workflows, email sequences and lead nurture campaigns
• Clean and standardise data across CRM and marketing platforms, ensuring accuracy and compliance
• Create and maintain comprehensive reporting dashboards to track campaign performance and ROI
• Manage lead scoring, lead routing and sales/marketing handoff processes
• Set up and manage integrations between tools and platforms using native connectors or Zapier/Make
• Conduct regular audits of marketing operations processes and recommend improvements
• Support the wider team with technical implementation of marketing campaigns
• Build and maintain documentation for all marketing operations processes and workflows

• 3-5 years experience in a marketing operations, CRM or automation-focused role
• Deep experience with Hub Spot (Marketing Hub, Sales Hub, Operations Hub)
• Strong understanding of CRM data management, lead lifecycle and pipeline reporting
• Experience building complex automation workflows, branching logic and lead scoring models
• Comfortable with software integrations and troubleshooting technical issues
• Analytical mindset with experience building reports and dashboards
• Excellent attention to detail and documentation skills

• Experience with Pardot/Salesforce, Marketo or other enterprise MAP/CRM systems
• Hub Spot certifications (particularly Marketing Software or Operations)
• Experience with data enrichment tools (Zoom Info, Clearbit, Cognism)
• Familiarity with webhook-based integrations, custom API calls or basic scripting
• Understanding of GDPR and data privacy compliance in a marketing context
• Experience working in or with B2B SaaS or life science organisations

• Flexible hybrid working
• Professional development budget
• Regular team socials and events
• Pension scheme
• Opportunity to work across multiple B2B brands and industries
• Clear progression pathway
• Supportive, collaborative culture
• Top-spec Mac Book
• Dog-friendly office

£30,000 - £40,000

Liverpool, UK (Hybrid)