Marketing Systems Manager

Babble is a Customer Experience-led growth business. As the ultimate Trusted Advisor for cloud-based technologies, we specialize in empowering businesses with the best solutions from the world's leading providers.

We are specialists in:

• Microsoft Modern Work
• Cybersecurity
• Mobile Solutions
• Communications & Connectivity

With thousands of customers, we're just scratching the surface of our potential. Many of our clients currently benefit from one or two of our technologies, presenting an incredible opportunity to introduce them to our full suite of market-leading solutions.

Join us on this exciting journey and let's achieve greatness together!

Join Our Dynamic Team as a Marketing Systems Manager!

What will you be doing?

The Marketing Operations Manager owns the intelligence and automation infrastructure that powers every commercial motion — from the signal scoring model and customer health model through to next best action logic and the automation workflows that connect marketing and sales activity at scale.

This role sits at the intersection of data architecture and commercial outcomes. It is not enough to build systems that run; the Marketing Operations Manager must ensure those systems produce measurable business impact. The relationship between this role and the marketing function responsible for demand and pipeline generation is one of the most critical working relationships in the whole model — and requires someone who can operate as a strategic partner to both marketing leadership and Revenue Operations.

Without this role, the signal layer has no infrastructure, automation has no owner, and the feedback loop between commercial activity and commercial performance cannot be closed. This hire is needed now.

Key Responsibilities

Own the design, build, and ongoing refinement of the customer and prospect signal scoring model, incorporating behavioural, firmographic, and engagement data

Develop and maintain the customer health model, integrating signals across product usage, engagement, tenure, and commercial data to drive proactive retention and growth actions

Define and ope rationalise next best action logic across the customer and prospect base, ensuring the right motion is triggered at the right time for the right account

Partner with the Marketing and Sales leadership to iterate on signal definitions as the model matures and commercial priorities evolve

Automation Infrastructure

Own and develop the automation infrastructure that runs commercial motions across Hub Spot and Salesforce — including workflow design, sequence logic, integration health, and platform configuration

Ensure the automation layer executes reliably, with robust testing, monitoring, and escalation processes in place

Identify opportunities to reduce manual effort across marketing and Rev Ops through intelligent automation, and deliver those improvements at pace

Manage the Marketing Automation Coordinator, providing direction on platform operations, workflow priorities, and quality standards

Marketing Data & CRM Integration

Own marketing data infrastructure, ensuring clean, consistent, and actionable data flows between marketing platforms and Salesforce CRM

Define and enforce data standards across marketing inputs to CRM, including lead classification, lifecycle stage logic, and attribution field governance

Oversee the integration between Hub Spot and Salesforce, ensuring data integrity is maintained across the full marketing-to-sales journey

Attribution & Performance Framework

Build and maintain the marketing attribution model, tracking the contribution of campaigns, channels, and signals to pipeline creation and revenue

In the early phase, own marketing performance analysis directly — producing forward-looking dashboards, motion performance reporting by customer tier, and signal model effectiveness tracking

As the function matures, define the scope and handover criteria for a dedicated marketing analyst capability

Lead Lifecycle & Funnel Design

Define and manage lead lifecycle stages from initial signal capture through to sales‑ready handoff, ensuring consistent tracking across all platforms

Optimise the marketing-to-sales handoff process in…