Digital Marketing Manager

This is an excellent opportunity to take ownership of a high-impact digital marketing function within a growing eCommerce-led business. You will play a key role in rebuilding and scaling paid search and SEO performance, with the autonomy to shape strategy and drive measurable commercial outcomes.

They are a UK-based online-first business operating within a specialist B2B and consumer-facing sector. Their platform brings together a wide range of products from multiple suppliers, creating a streamlined purchasing experience for customers. With a strong focus on digital growth, they are investing in in-house expertise to enhance performance marketing and drive long-term scalability. The business offers a collaborative, technology-enabled environment with access to strong internal data and analytics capabilities.

You will lead PPC and SEO strategy, taking ownership of performance and growth across key digital channels.

Responsibilities include:

• Managing and optimising Google Ads activity, including Performance Max and Shopping campaigns
• Owning the development and execution of a scalable PPC strategy focused on revenue, ROAS and lead quality
• Leading SEO direction across product categories, working cross-functionally with content, development and product teams
• Improving attribution, tracking accuracy and data reliability using tools such as GA4 and server-side tracking
• Integrating CRM and call tracking data into campaign optimisation and reporting
• Managing product feeds and platforms such as Google Merchant Centre and Search Console
• Analysing performance data to uncover insights and drive continuous improvement
• Delivering clear, commercially focused reporting aligned to profitability and growth objectives
• Acting as the internal subject matter expert, with scope to shape future team growth

You will bring strong hands-on experience across performance marketing and analytics, including:

• Proven capability managing PPC campaigns across Google Ads, including Search, Shopping and Performance Max
• Strong understanding of SEO strategy within product-led or eCommerce environments
• Experience optimising campaigns towards commercial outcomes such as revenue, profit and lead quality
• Solid analytics expertise, including GA4, attribution and conversion tracking
• Experience working with CRM or call tracking data (e.g. Salesforce) to enhance performance
• Ability to manage product feeds and optimise large catalogues
• Strong analytical mindset with the ability to translate data into actionable insight
• Confidence working independently in a remote environment with ownership of results

• Private medical insurance and wellbeing support
• Enhanced family benefits and additional perks
• Clear progression into a leadership role as the function expands
• Opportunity to shape and build a high-performing digital marketing capability