Paid Search Executive

Highrise is the leading performance marketing agency specialising in full-funnel growth for Direct-to-Consumer brands. We work with household names like Simba, AG1 and Grind, brands we've scaled from launch through to Series B or acquisition. Our team has successfully managed over £200m in direct response ad spend, taking brands from 0 to £100m+ in annual sales. Running and scaling brands is in our DNA.

Unlike other agencies, we don't just buy media. We combine data, platform innovation, tailored ad creative and CRO to deliver on our clients' business objectives. Highrise is the full funnel performance marketing agency.

We are a small, growing agency with big ambitions. Our clients' success is our success and we see ourselves as true growth partners, not vendors. If you want a role where you directly shape the trajectory of ambitious D2C brands, work alongside people who elevate each other, and see the real impact of your work every day, Highrise is the place for you.

As a Paid Search Executive at Highrise, you will own the day-to-day performance of Search, Shopping, PMAX, You Tube, and Demand Gen campaigns across a portfolio of D2C clients. This is a hands-on role; you will be actively managing, testing, and optimising, not just reporting. You will work closely with the Paid Search Lead and Growth Manager to push accounts forward, surface meaningful insights, and help set the standard for how Paid Search is executed at Highrise.

• Own the day-to-day management of Search, Shopping, and PMAX campaigns across a designated client portfolio performing active & intentional optimisation tailored to the clients needs.
• Structure campaigns and account architectures underpinned by clear rationale: logical bid strategy hierarchy, deliberate segmentation, and documented reasoning behind proposals & initiatives.
• Stay ahead of Google's evolving product suite (AI Max, Demand Gen, Smart Bidding signal shifts, Ads in AI Mode etc), and proactively assess how updates affect client accounts and how they can be utilised.
• Manage You Tube and Demand Gen campaigns & Support Paid Search Lead in full funnel strategy as well as measurement, contributing to creative strategy decisions alongside performance execution.

• Build and execute structured test hypotheses rooted in real data. Every test should answer a specific performance question, not just generate activity.
• Support the Paid Search Lead to help design and interpret incrementality experiments (geo holdout tests, conversion lift studies, MTA tools) to validate what's actually driving new customer growth, beyond what the platform reports.
• Contribute to knowledge dissemination across the agency through maintaining clear and thorough documentation of test setups, results, and learnings in Asana and Slack.

• Interrogate performance data to surface non-obvious patterns: efficiency leaks, channel cannibalisation, immediate flags and diminishing returns.
• Translate complex data into clear and prioritised actions, not just observations.
• Contribute to client reporting. What's working, what isn't, and logical next steps via Google Sheets dashboards, in-platform, MTA tools.
• Support the Paid Search Lead and Growth Manager with ad hoc performance queries, providing actionable analysis and insights.
• Work closely with the Paid Search Lead and Growth Manager to challenge assumptions and pressure-test ideas.
• Proactively flag relevant industry developments such as platform betas, algorithm changes, measurement shifts. Contribute to the planning on how they may apply to client strategies.
• Collaborate across the wider Highrise team to share learnings and help raise collective standards.

Implement Proven Best Practice. We don't blindly follow Google's recommendations. We apply Highrise best practices, tailored to each client's goals and stage of growth. We know the difference between best practice worth adopting and one worth questioning.

Conduct Meaningful Testing. We hypothesise meaningful tests based on historic and current data. We don't test for the sake of activity; every experiment is designed to answer…