Commercial Sales and Marketing Director

THE EXCITING OPPORTUNITY

We opened the first 5
* Hotel in Liverpool;
The Municipal Hotel & Spa MGallery in May 2023 and have reset the clock within this historic building, bringing it back to life. Our Heartists® aspire to create memorable, heartfelt moments for all life enjoyers to experience unique stories from the past but also to immerse themselves into our hospitality, creating their own astonishing tales of MGallery magical moments. We boast 179 stunning bedrooms set in a remarkable and inspiring landmark of the city.

Time is of essence and at the heart of The Municipal’s story. The iconic clock tower and bells give the tempo to a timeless melody. Various restaurants, bars and a state‑of‑the‑art spa sanctuary experience will offer everyone the place to have the time of their lives, pause the clock and embark upon their own magical journey with MGallery.

MGallery – Boutique hotels with one‑of‑a‑kind designs ()

What you’ll be doing:

• Commercial Strategy & Leadership
  • Develop and implement the overall commercial strategy in alignment with company vision and objectives.
  • Identify new market opportunities, partnerships and revenue streams.
  • Support and shape the agreed pricing strategy through positioning, market intelligence and relationships, leading growth.
  • Provide commercial insight to executive leadership for strategic decision‑making.
  • Confidently present and discuss commercial strategy and results with management company and ownership when required.
• Sales Management
  • Agree annual sales targets, KPIs, and revenue forecasts.
  • Lead and manage the sales and marketing team to achieve and exceed targets.
  • Develop sales policies, processes and performance standards.
  • Monitor sales performance and implement corrective actions where needed.
  • Manage key accounts and strategic customer relationships.
  • Identify opportunities to support continued growth.
• Marketing Leadership
  • Oversee brand strategy, marketing campaigns and promotional activities.
  • Lead strategically digital marketing, lead generation and customer acquisition initiatives.
  • Conduct market research and competitor analysis.
  • Ensure consistent brand messaging across all channels.
• Financial & Performance Management
  • Prepare and manage sales and marketing budgets.
  • Forecast revenue and monitor profitability.
  • Analyse commercial metrics and performance reports, driving action and output.
  • Optimise return on investment (ROI) for marketing and sales initiatives.
• Stakeholder & Relationship Management
  • Build strong relationships with customers, distributors and partners.
  • Negotiate contracts and commercial agreements.
  • Collaborate with Senior Team Revenue, Operations, Finance and others to ensure seamless execution.

• Revenue growth
• Market share growth
• Customer acquisition & retention rates
• Gross margin improvement
• Sales pipeline strength
• Marketing ROI

• Bachelor’s degree in Business Administration, Marketing, Sales or related field
• 5+ years of progressive experience in sales and marketing leadership roles.
• Proven track record of driving revenue growth and market expansion.
• Strong leadership and team management skills.
• Excellent negotiation, communication and analytical abilities.
• Experience in strategic planning and commercial forecasting.
• Accor brand experience preferred but not necessary.
• Experience with luxury markets, programs and agents.

• Strategic thinking
• Results‑driven mindset
• Leadership, collaboration and people development
• Commercial acumen
• Financial literacy
• Strong decision‑making skills

When you become one of our Heartists®, you’ll be a member of the Accor and RBH group with all the benefits that brings. The ALL Heartists® program is the benefits programme dedicated to Accor Heartists®. It provides employees with the opportunity to enjoy memorable experiences throughout the year, thanks to preferential rates in hotels and exclusive discounts with a wide range of partners.

The RBH company benefits extend these offerings across RBH Managed hotels, Hapi Benefits, Refer and Reward Schemes, an extra day’s…