Commercial Lead, Digital Marketing, Social Media Marketing

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We’re working with a high-growth D2C brand revolutionising how people care for their pets. Their mission-led approach, paired with B-Corp certification, has earned them a fiercely loyal customer base, and they’re just getting started. With a collaborative, fast-paced culture and a laser focus on innovation, this is a place where commercially-minded professionals thrive. Following sustained growth and investment, they’re now hiring a Commercial Lead to own and optimise Customer Lifetime Value across every key touchpoint.

The Commercial Lead (LTV) will drive retention, monetisation, and reactivation strategies to deliver measurable business impact.

• Take full accountability for retention, reactivation, and customer monetisation strategies
• Define and maintain self-serve LTV reporting tools to support cross-functional decisions
• Guide product and data teams on features that directly influence commercial performance
• Create actionable customer segments and personalisation strategies to maximise value
• Lead initiatives that boost the adoption of upsell products, rewards, and loyalty propositions

• 3–5 years in a commercial, growth, or retention-focused role within a D2C or subscription business
• Confidence with LTV metrics (e.g., churn, ARPU, payback, cohort analysis)
• Experience in influencing senior stakeholders and prioritising initiatives across teams
• Strong analytical skills with a bias for action and measurable impact
• Bonus: familiarity with Looker or similar BI tools

• £500 personal learning budget
• 25 days’ holiday + bank holidays + 1 extra day each year of service
• Enhanced parental leave (26 weeks fully paid maternity, 6 weeks fully paid paternity)
• Private medical and dental cover (Axa & Bupa)
• Cycle to work scheme and discounted gym access
• Best-in-class office culture (dogs included)
• Paid sabbaticals after 5 years

• Mid-Senior level

• Full-time

• Marketing
• Industries:
  Retail