Head of Marketing - IT Consultancy

Head of Marketing – Fast Growing IT Consultancy

An exceptional opportunity has arisen to lead the Marketing function for a high‑growth, cloud excellence consultancy following a significant private equity investment. This pivotal, London‑based role will transform the marketing approach from a network‑driven model into a sophisticated, scalable engine for inbound enquiries and structured outbound leads. The focus is on capitalising on strong market tailwinds, including the explosive growth of cloud and AI adoption, with ambitious plans to double revenues.

The role requires designing and executing a strategy that firmly positions marketing as a key driver of business growth. A core responsibility involves building and optimising a demand generation and inbound marketing engine to consistently deliver qualified leads into the sales pipeline. This includes overseeing brand positioning, strengthening the digital presence, and ensuring the website is a central conversion asset. Establishing a clear marketing ROI framework using data and analytics to measure impact and provide business transparency is essential.

Furthermore, the role holds accountability for marketing technology platforms and involves recruiting, developing, and leading a high‑performing marketing team.

• Build and execute a marketing roadmap from the ground up, leveraging proven client success with major enterprises and high‑growth SaaS firms.
• Drive marketing‑led demand generation and nurture inbound leads.
• Oversee brand positioning and digital presence to convert website traffic into qualified opportunities.
• Develop a marketing ROI framework, using data and analytics to measure impact and provide transparency.
• Manage marketing technology platforms and integrate marketing & sales processes.
• Recruit, develop, and lead a high‑performing marketing team.

• Significant experience in the consultancy sector with a proven ability to drive marketing‑led demand generation.
• Deep understanding of the B2B technology sector and dynamics of marketing within complex, fast‑changing markets.
• Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes to deliver measurable impact.
• Experience in effectively marketing intangible consultancy services, translating complex value propositions into compelling narratives.
• Demonstrated success in driving client engagement and brand awareness.

• Seniority level:
  Director
• Employment type:
  
  Full‑time
• Job function:
  Marketing
• Industries:
  Technology, Information & Media, IT Services & IT Consulting, Business Consulting & Services
• Location:
  
  London, United Kingdom