Marketing Specialist

DCT Recruitment is seeking an experienced Digital Marketing Professional to join their clients dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.

Key responsibilities:

• Develop and execute integrated marketing campaigns

• Collaborate cross-functionally with internal stakeholders

• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment

• Manage the full campaign lifecycle

• Oversee campaign budgets and forecasting performance

• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development

• Lead, coach, and mentor a Campaign Executive

• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency

• Safeguard brand integrity across all marketing communications, maintaining consistency in tone

• Support PR and communications activities

• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person:

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment

• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes

• Strong copywriting and communication skills

• Highly analytical and data-driven

• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and Word Press (desirable)

• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs

• Excellent project management and organisational skills, with meticulous attention to detail

• Collaborative, proactive, and adaptable