Growth Marketing Manager - B2B

Corporate Growth Marketing Manager

Worthing, West Sussex - Hybrid

Full time, Permanent

Up To £45,000 Per Year Plus Various Company Benefits

We're on the hunt for a data-driven Growth Marketing Manager who's ready to make an impact.

Your mission? Drive our corporate acquisition and retention targets through bold, insight-led marketing strategies that deliver real results. You'll be at the heart of scaling our B2B channels, partnering closely with business development, sales, retention, and product teams to craft campaigns that don't just look good-they perform. This is your chance to shape growth, influence strategy, and see the measurable impact of your work every single day.

If you thrive on data, creativity, and collaboration, and you're excited to take growth to the next level, we'd love to hear from you.

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave

• Apprenticeship Schemes
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library - accessible for everyone!

• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Home Office Allowance
• Sophos @Home Protection
• Employee Assistance Programme

• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance
• After qualifying period & subject to terms and conditions and/or eligibility.

• Strong experience in B2B marketing, ideally in health and wellness or similar.
• Excellent experience of marketing automation and channel optimisation using tools such as Hub Spot.
• Strong analytical skills and experience Google Analytics.
• Experience in having delivered successful lead generation campaigns.
• Excellent communication and stakeholder management skills.
• Experience in Account-Based Marketing (ABM) is desired, but not essential.
• Please note:
  
  All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of our onboarding process

• Acquisition and strategy execution
• Plan and execute multi-channel B2B marketing campaigns and communications that generate high-quality, high-volume leads for the sales team to convert into new clients and strategic partnerships, while also driving retention and engagement among existing customers.
• Own and manage the corporate growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Plan and execute brand awareness campaigns to position Bluecrest as a key provider of employee benefits and a thought leader in the employee health and wellbeing space.
• Identify and test new acquisition channels (e.g., Linked In Ads, webinars, partnerships) to optimise growth.
• Work closely with the Bluecrest sales team to align marketing with sales goals, collaborating on lead generation and conversion strategies to improve funnel efficiency and reduce costs.
• Develop targeted cross-sell campaigns for existing clients and support onboarding, renewal, education, and re-engagement programs with the sales and retention team.
• Manage event and sponsorship participation including planning, coordination and execution in line with organisational objectives.
• Own performance metrics (MQL, SQL, campaign KPIs), using data insights to test, learn, and optimise strategies.
• Leverage CRM and automation tools for audience segmentation and personalised communications.
• Manage reporting and analytics for acquisition and retention campaigns, providing actionable insights on lead quality and conversion rates.
• Collaborate with content and creative teams to produce compelling B2B messaging, case studies, and thought leadership, ensuring consistent brand voice across all touchpoints.
• Proofread and check content for accuracy and ensure deadlines are met according to the campaign calendar.
• Work cross-functionally with sales, growth, clinical, and product teams to align on goals and deliverables.
• Manage external agencies and vendors to ensure cost-effective, high-quality campaign execution.
• Lead and develop one direct report (Marketing Assistant), setting clear objectives and fostering professional growth.
• Market research:
  Stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management:
  Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations

If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you're looking for a place where you can truly belong, we'd be thrilled to hear from you. Once we've…