Head of D2C Ecommerce

Head of D2C eCommerce – Multi-Brand Premium Pet Nutrition Group

This is a full-time, permanent position on a hybrid model, with a minimum of 3 days per week onsite in Surrey (Camberley). Salary from £60,000+ depending on experience, plus performance bonus and benefits.

Are you ready to own and scale the D2C strategy for a high-growth, acquisition‑led pet nutrition group?

We’re recruiting a commercially strong Head of D2C eCommerce to take end‑to‑end ownership of digital trading across a multi‑brand portfolio. This role blends strategy, P&L accountability and hands‑on trading – driving revenue, profitability and customer lifetime value across multiple websites and marketplaces.

You’ll be theHead of D2C eCommercein the UK, responsible for a D2C channel within a business targeting at least 10% year‑on‑year growth.

• Strategy and Commercial Ownership
  Define and deliver the UK D2C strategy across all brand sites, marketplaces, subscription and loyalty.
  Own the eCommerce trading P&L: revenue, margin, media spend, and marketplace performance.
  Build and deliver a 12–18-month digital roadmap, including new integrations, platform consolidation and commercial initiatives.
  Use data to drive decisions on where to invest and where to pull back.
• Trading, Performance and Growth
  Lead weekly and monthly trading reviews across brands, channels and campaigns.
  Drive continual optimisation of customer journeys, UX/UI and conversion rates.
  Oversee performance marketing activity, working closely with an in‑house media buyer and any retained agencies.
  Improve CAC, AOV, retention and CLTV across the portfolio.
• Subscriptions, Loyalty and Retention
  Take ownership of under‑developed subscription and loyalty models, turning them into key growth levers.
  Design and implement subscription flows, retention and win‑back programmes, and segment‑led CRM journeys (Klaviyo).
  Evaluate and roll out loyalty mechanics where they make commercial and brand sense.
• Team Leadership and Cross‑Functional Influence
  Lead, mentor and develop eCommerce and trading talent, raising the bar on commercial thinking and digital capability.
  Work closely with Brand, Marketing, Sales and Operations to ensure D2C and marketplace plans are aligned with wider business priorities.
  Act as the senior digital voice in planning meetings, challenging and influencing where needed.

• Proven experience in senior eCommerce, D2C or digital trading roles, ideally within FMCG, food, supplements, lifestyle or pet.
• Clear track record of owning or heavily influencing P&L for a significant online revenue line.
• Highly analytical, confident working with trading data, attribution and KPIs (revenue, CAC, CVR, AOV, retention, CLTV).
• Hands‑on experience with Shopify and the broader eCommerce stack (e.g., Klaviyo, Google Ads, Meta Ads, Recharge, analytics/attribution tools).
• Experience working with marketplaces (Amazon essential; Tik Tok Shop or similar a plus).
• Strong people leader: able to mentor, challenge and upskill teams through change and growth.
• Strategic mindset with the ability to move quickly into execution and deliver measurable results.
• Comfortable operating in a fast‑paced, acquisitive environment with multiple brands and moving parts.

• £60K+ base salary, dependent on experience, plus performance‑based bonus.
• Hybrid working with a minimum of 3 days per week onsite in Surrey (Camberley), with flexible start/finish times and potential accommodation support for candidates further afield.
• Generous product discount on premium pet nutrition ranges.
• Significant scope to shape the D2C roadmap, build subscription and loyalty from a low base, and influence future team structure as the group continues to acquire brands.
• Clear progression opportunities as the business scales its digital and D2C operations.

This Head of D2C eCommerce role offers genuine commercial ownership in a business that is investing heavily in digital. If you’re ready to set the strategy, lead the team and be accountable for the numbers, we’d like to hear from you.