Communication & Marketing Advisor

Communication & Marketing Advisor

An exceptional opportunity has arisen to join one of North West's leading housing associations. Prima Group is an ambitious, forward‑thinking and innovative place to work, where our people are key to our success and we are Gold Award members of Investors in People.

As a Communication & Marketing Advisor you will tell the story of Prima by delivering a comprehensive communication and marketing service for the Group, focusing on best practice, improving quality, consistency and impact of our communications and output.

Flexible hybrid working arrangements between home and Prima offices.

£31,750 per annum (including an essential car‑user allowance of £1,460 per annum).

• Plan communication and campaigns, and manage the consistent distribution of information to all stakeholders.
• Identify, research and develop opportunities and content that present a positive image of the organisation, raise its profile, develop its reputation and maximise reach.
• Coordinate the preparation of press releases, provide content and responses to media enquiries, and develop good working relationships with media outlets.
• Promote Prima’s activities to relevant stakeholders.
• Create content and regularly update and prepare relevant material for all channels – print, digital, social media and emerging platforms.
• Monitor the effectiveness and impact of marketing and communications campaigns and use this data to inform decision making.
• Support the planning and management of events where promotion of Prima and its activities is required.
• Liaise with external suppliers (print, mailing houses, web hosts, merchandise companies) to ensure value for money.
• Act as brand ambassador and control the creative design and publications of communication, marketing and promotional materials.
• Design and manage the website, collate content, format the site, and manage functionality for users, including accessibility requirements.
• Produce corporate documents (annual report, customer newsletters and other regular publications), collating data and content using design software.
• Shoot and edit visual content, create videos, images and graphics using cameras, video recording equipment and drones.
• Support Prima in identifying and submitting award nominations and applications where relevant to our objectives.
• Manage the communication aspect of the intranet, ensuring content is engaging.
• Support other teams with drone usage for surveys and other uses.
• Work with partners to develop content, communications and marketing materials (e.g. LCR and CHP), and manage their social media accounts and websites as required.

• Proactive, self‑starting and self‑motivated.
• Creative approach to communications.
• Relationship management skills.
• Organised.
• Project management experience.
• Adaptable.
• Customer focus.
• Attention to detail.
• Influencing skills, able to communicate at all levels.
• Demonstrates drive and resilience.
• Full driving licence and use of a car for work.

• Educated to A-level standard or equivalent.
• Marketing/communications/PR qualification, degree or equivalent; CIM accreditation is desirable.
• Experience working within a communication and/or marketing role focused on producing high‑quality content and campaign management.
• Experience across digital, social and print media to produce engaging content and campaigns.
• Experience of delivering high‑quality information within required timescales.
• Digital marketing experience (including website, CMS and social media).
• Strong IT skills in packages relevant to the role (InDesign, Adobe, Canva, Illustrator, Squarespace).
• Video creation experience – shooting and editing.
• Experience working with design agencies and external suppliers, including briefing and project managing their activities.
• Contributing to and fulfilling design, photography and film briefs.
• Knowledge of customer segmentation methods for targeted communications.

• Healthcare Cash Plan scheme – contribution to dental and optician costs, mental health support sessions and virtual GP appointments.
• Salary sacrifice scheme for qualifying staff.
• Pension scheme.
• 24 days annual leave plus…