Paid Media Executive

Salary: £25,000 to £28,000 per annum (depending on experience)

Hours: 35 hours per week

Job Type: Full-time, Permanent

Passion exists to partner with brands of any size, using purpose‑led storytelling and collaborative creativity to drive meaningful growth.

Based in Liverpool, we work with ambitious businesses across a range of industries, combining paid media, creative, video production, web development, SEO and social media to deliver marketing that makes a measurable impact.

We believe the best results come from bringing strategy, creativity and performance together. Our teams work collaboratively, challenging ideas, testing new approaches and constantly looking for better ways to help our clients grow.

We are looking for a Paid Media Executive to help manage the day-to‑day running of paid social and paid search campaigns across a varied client portfolio.

This is a hands‑on role. You’ll be in the accounts every week, building campaigns, managing budgets, reviewing performance and contributing to the strategic thinking behind the work. You’ll have senior support and mentoring around you, but we’re looking for someone who is already comfortable working inside Meta Ads Manager and Google Ads.

You’ll spend a lot of time analysing campaign performance, identifying opportunities for improvement and understanding what is driving results. You’ll also work closely with our creative team, helping shape advertising assets by contributing ideas on messaging, creative direction and testing.

Our clients span lead generation, healthcare, professional services, e‑commerce and consumer brands, giving you the opportunity to work across a wide variety of industries and challenges.

• Building, launching and managing campaigns across Meta Ads and Google Ads.
• Monitoring daily and weekly campaign performance, identifying opportunities and resolving issues quickly.
• Managing budgets across multiple client accounts and monitoring campaign pacing.
• Writing ad copy and collaborating with our creative team on concepts, messaging and testing.
• Carrying out keyword research, search term analysis and negative keyword management.
• Supporting conversion tracking checks and ensuring campaign data is accurate.
• Producing monthly performance reports and providing meaningful insights and recommendations.
• Assisting with campaign testing, audience development and performance optimisation.
• Keeping up to date with platform updates, new features and industry developments.

• Hands‑on experience managing live paid media campaigns, either within an agency or in‑house.
• Working knowledge of Meta Ads Manager, including campaign setup, audience targeting and creative testing.
• Working knowledge of Google Ads, particularly Search campaigns.
• Strong analytical skills and attention to detail.
• Experience managing budgets and monitoring campaign performance.
• Excellent written and verbal communication skills.
• A genuine passion for performance marketing and continuous learning.
• An interest in both the creative and analytical sides of advertising.
• Experience with Performance Max, Demand Gen or Shopping campaigns.
• Familiarity with Google Analytics 4, Google Tag Manager or Looker Studio.
• Google or Meta certifications.
• Experience managing multiple client accounts simultaneously.

We don’t expect you to tick every box. If you’ve built a solid foundation in paid media and have the right attitude, we’ll help you develop the rest.

• Salary of £25,000 to £28,000, depending on experience.
• One‑to‑one mentoring from experienced performance marketers.
• Real ownership of client accounts from an early stage.
• Exposure to both the strategic and creative sides of paid media.
• Clear career progression within a growing performance team.
• Ongoing training and professional development.
• 28 days holiday, including bank holidays, plus additional leave with length of service.
• Company pension.
• Free on‑site parking.
• Regular team socials.
• Access to industry‑leading software, AI tools and training resources.

At Passion, progression is based on impact, ownership and capability, not simply time served. As you develop your skills and consistently…