Creative Strategist

Paid social is Protein Works' primary acquisition engine. This role exists because the brands that scale are the ones with the sharpest creative strategy behind their ads, and we are ready to take ours to the next level.

As our Creative Strategist, you will own the creative thinking that drives new customer acquisition across Meta, Tik Tok and You Tube. That means getting deep under the skin of the Protein Works customer: understanding what actually drives them to buy, what stops them, and what makes them stop scrolling. You will turn that insight into testable concepts, structured testing roadmaps, and briefs that give the creative team exactly what they need to execute without ambiguity.

This is not a role where you hand off an idea and hope for the best. You will track the performance of every concept you put into the world, know which metrics to watch, and use what you learn to brief the next iteration.

The role is part strategist, part analyst, part copywriter. You will be comfortable writing a hook that stops someone mid-scroll and equally comfortable pulling the data to understand whether it worked and why. If you watch competitors' ads out of genuine curiosity, get a real thrill when a concept you built starts to scale, and believe that great creative is ultimately a commercial tool, this is the role you have been looking for.

Founded in 2012 on a clear conviction: the sports nutrition industry had become complacent, and there was a better way to do it. Over a decade later, we are a £50m business with five consecutive years of double‑digit growth, a brand new £10m campus in Liverpool, and ambitions that go well beyond where we are today.

We are a brand, a retailer, a manufacturer and a fulfilment operation. All in-house, all under one roof. That breadth is deliberate. It gives our people exposure and influence that most businesses simply cannot offer, and it gives us a platform to scale in a way that few companies in this space can match.

We are growing, investing and hiring with purpose. If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.

• Lead creative strategy across paid social for the UK market, with a direct line to new customer acquisition and CAC targets across Meta, Tik Tok and You Tube.
• Build and manage a structured creative testing roadmap: clear hypotheses, prioritised experiments, and a consistent pipeline of live tests.
• Get deep into customer behaviour, translating purchase motivations, barriers, and emotional drivers into creative concepts that feel real and relevant, not generic.
• Write scripts and briefs that convert, from hook to CTA, giving the creative team clear direction they can execute without having to second‑guess the intent.
• Stay ahead of platform trends on Meta, Tik Tok and You Tube, identifying what is working, understanding why, and applying it before it is over saturated.
• Partner with the performance team to analyse results using CTR, hook rate, thumb‑stop rate, CPA and CVR, making clear calls on what to scale, iterate, or kill.
• Maintain a high creative output across multiple concepts, tests, and briefs simultaneously, without compromising quality.

• A track record of two or more years in paid social creative strategy, with hands‑on experience across Meta and Tik Tok. You Tube experience is a strong plus.
• Demonstrated ability to drive measurable performance improvements through data‑driven creative decisions.
• Fluency in the metrics that matter: CPA, CPM, CTR, CVR, hook rate, and thumb‑stop rate.
• Copywriting ability that goes beyond the functional. You write hooks that make people stop, and briefs that leave no room…