Head of Marketing

Our client, a leader in their industry, are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price.,

Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.

• Ensure brand consistency across all touchpoints-from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations.
• Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
• Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.
• Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
• Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused.

• This is a highly selective search for an exceptional beauty marketing leader
• Beauty Analytics Expert:
  You're equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs.
• Beauty Scale-up
  
  Experience:
  
  You understand the unique challenges of growing beauty brands.
• Hands-on Beauty Leader:
  You're as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques