Digital Marketing Officer; Content and Social Job Liverpool area,England UK,Marketing / Advertising / PR

Position: Digital Marketing Officer (Content and Social)

Digital Marketing Officer (Content and Social)

Final date to receive applications: 2 October 2026

Department: Marketing & Communications

Employment Type: Permanent

Location: Liverpool

Reporting To: Head of Marketing and Communications

Compensation: £27,598 - £29,911 / year

Description

Job Title:
Digital Marketing Officer (Content and Social)
Department:
Marketing and Communications
Salary: £27,598-£29,911 / year
Job type:
Full time 35 hours per week, permanent

We're looking for a Digital Marketing Officer (Content and Social) to join our Marketing and Communications team at The City of Liverpool College. This is a creative, audience-facing role that sits at the centre of how we tell the College's story.

You'll own our organic social media channels, plan and create content that engages prospective and current students, and manage community interactions day to day. You'll work closely with our Digital Content Creator to shape campaigns and content across platforms.

We are looking for someone who understands what makes content land: someone who is a confident public speaker with the ability to command a room, has a sharp eye for a good story, and is confident both in front of the camera and behind it. You'll become a familiar face across our channels, comfortable interviewing students, colleagues and partners to find the stories worth telling.

Key Responsibilities Social media and community management

Plan, create, and schedule organic social media content across our channels as part of the annual integrated media plan, maintaining a consistent and engaging presence

Actively manage community engagement, monitoring and responding to comments, conversations, and mentions in line with College brand guidance

Produce and adapt content natively for each platform, including short-form video for Tik Tok, Instagram, and other emerging formats

Identify and pursue opportunities to grow reach, build audience, and tell the College's story authentically across platforms

Support the management of sponsored and boosted social content in collaboration with the Digital Marketing Officer (Paid and Performance)

Content and storytelling

Find, develop, and publish student, staff, and alumni stories that bring the College's impact to life across digital channels

Present and interview for video content, drawing out stories from students, staff and partners as the recognisable face of our channels

Shoot and edit social-first video for reels, stories and other short-form formats, working quickly and independently to capture content as it happens

Work closely with the Digital Content Creator to plan and commission photography and video assets, ensuring content is fit for purpose across channels

Write engaging, student-focused copy for social media, digital campaigns, and the website, aligned to the College's tone of voice and brand guidelines

Identify content opportunities proactively, building relationships with curriculum teams and student-facing staff across the College

Manage a content calendar that reflects the academic year, key recruitment milestones, and planned campaigns

Provide occasional cover for wider photography and video capture in Digital Content Creator's absence

Campaign support

Contribute to the planning and delivery of integrated student recruitment campaigns, providing social and content expertise

Work alongside the Digital Marketing Officer (Paid and Performance) to ensure organic and paid activity are aligned and complementary

Collaborate with our creative agency on campaign content, providing direction on organic social and briefing content requirements

Develop a working familiarity with the team's paid media activity, including an understanding of campaign objectives and audience targeting, to support joined-up…