Lash & Brow Brand Educator​/Trainer; Beauty Category

We are looking for a commercially driven Marketing Manager to lead an integrated growth function spanning ecommerce, customer acquisition, retention, brand, content, and product launches. This is a senior, hands-on role for someone who can set the strategy, convert it into a disciplined trading plan and remain close enough to the channels to improve performance directly.

You will bring together Shopify, app, CRM, paid media, affiliates, creators, organic social, content, education, B2B activity and launches. You will use reliable commercial data to decide where budget and effort should go, lead the team clearly and ensure campaigns are supported by stock, margin, operational and customer-service readiness.

Global Beauty Products Limited is revolutionising the beauty industry through our premium Beautiful Brows & Lashes collection. We are a UK manufacturer and supplier of professional brow, lash and cosmetic products, serving beauty professionals, consumers, distributors and OEM/private-label customers in the UK and internationally.

Head Office - Liverpool, with travel where required to, launches and events.

We are looking for an experienced, commercially driven Marketing Manager to lead our integrated marketing function. This is not a narrow brand or communications role. It is an opportunity to influence how customers discover, buy, use and remain loyal to our products while taking direct ownership of ecommerce, acquisition, retention, content and product launches.

If you combine strategic leadership with hands-on ecommerce and channel expertise, understand the commercial realities behind growth and want to help shape a distinctive professional beauty brand, this role was made for you.

Build and own the annual and quarterly marketing plan across professional, consumer, ecommerce, wholesale and distributor channels.

Translate company objectives into clear channel priorities, campaign calendars, budgets, ownership and delivery dates.

Balance customer acquisition, retention, brand development, promotions and launches according to revenue, margin and operational capacity.

Own marketing performance across Shopify and the app, improving traffic quality, conversion, average order value and repeat purchase.

Build a disciplined trading calendar covering campaigns, launches, landing pages, merchandising, bundles, offers and onsite journeys.

Use customer, product and channel data to identify conversion barriers, commercial opportunities and meaningful tests.

Lead email and SMS across acquisition, onboarding, education, replenishment, cross-sell, win-back, loyalty and launches.

Develop segmentation and automated lifecycle journeys using behaviour, purchase history, professional status and customer value.

Use repeat-purchase, cohort and customer lifetime value analysis to prioritise activity and demonstrate its effect.

Set the paid-media plan with clear objectives, audiences, creative requirements, budgets and commercial guardrails.

Manage agencies and specialists using CAC, ROAS, MER, contribution and incrementality rather than platform-reported revenue alone.

Develop affiliate, educator, creator and brand partnerships while controlling codes, commissions, attribution, partner quality and margin.

Set a coherent content strategy for professional and consumer audiences across education, product proof, social, ecommerce and retention.

Lead the content calendar and creative briefing process so copy, imagery, video and claims are accurate, distinctive and commercially useful.

Direct shoots and produces efficiently, turning core assets into channel-specific content without unnecessary duplication.

Lead go-to-market plans covering proposition, audience, education, content, ecommerce, CRM, paid media, PR, affiliates and trade activity.

Work with Product Development, Regulatory, Production, Warehouse, Sales and Customer Support so campaigns reflect approved claims, stock and operational readiness.

Use launch performance and customer feedback to improve replenishment, communications and the next…