Marketing Officer

Job Title:

Marketing Officer, Band 3, Salary:
Available. Locations:
Liverpool, Newport, Norwich, Glasgow or Birmingham. Restricted sites for contracted staff only:
London, Bristol, Manchester or York. External applicants not eligible for these sites; if selected your application will be withdrawn.

Contract Type: 14 month fixed term - Maternity Cover.

Hours:

Full Time. Closing Date: 01-11-26. Interview Date(s): W/C 16th November (subject to change).

Insight into GCA – Webinar. Watch our webinar on the above link and gain valuable insight into GCA and our recruitment processes.

Are you a digitally-led and innovative marketing professional ready to help us build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive marketing officer who can hit the ground running for this 14-month fixed-term opportunity. If you have a passion for creative excellence and trying new ideas this role offers an exciting opportunity to play a pivotal role in the delivery of our multi-channel marketing strategy, helping elevate our brand.

This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people  will be working in a complex and dynamic environment at the heart of government. Working under one of our Marketing Managers, you will create compelling and engaging multi-channel marketing activity that achieves our organisational goals. You will be comfortable taking the initiative and developing creative new ideas to build awareness and drive action.

• Manage and optimise our digital marketing channels, including social media, email and search
• Use data and insight to optimise content and channel plans to achieve measurable objectives and key performance indicators
• Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
• Support marketing managers to develop innovative and creative marketing content and select the right format for the channel
• Work collaboratively with internal and external stakeholders, including marketing agencies, to develop content and optimise channels
• Ensure consistent, high-quality application of our brand across all marketing outputs
• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

• Digital marketing: demonstrable experience of using digital marketing channels and tools, including social media, email and search
• Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
• Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt content to the audience and channel
• Insight and evaluation: experience of collating and using data and insight to monitor and improve performance of marketing activity

• Experience – Lead Success profile
• Behaviours:
  Seeing the bigger picture
• Communicating and influencing
• Working together
• Delivering at pace
• Technical:
  Digital marketing knowledge and capability – to be assessed via a presentation at interview (A link to the Civil Service Success Profiles Framework is provided below)

• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6)
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

The…