Group Sales Director; B2C

You will have full accountability for the B2C P&L, leading the performance and development of:

• Retail Operations
• eCommerce
• Digital Trading
• Customer Experience

This role requires a commercially astute leader who can combine strategic thinking with strong operational delivery.

• Driving retail and eCommerce growth
• Improving customer experience across all touchpoints
• Developing pricing, promotional, and margin strategies
• Using data and insight to support commercial decision‑making
• Building and developing high‑performing teams
• Delivering clear commercial reporting to the Board

You will also work closely with Marketing to ensure campaigns, customer acquisition activity, and brand execution deliver measurable commercial impact.

We are looking for someone who can bring:

• Significant senior leadership experience within retail and eCommerce
• Strong commercial and P&L management capability
• Experience scaling multi‑site retail operations
• Strong leadership presence and credibility at Executive level
• A data‑led and results‑focused approach
• The ability to operate effectively in a fast‑paced environment

This role would suit a commercially focused retail leader who is comfortable driving pace, accountability, and performance across multiple channels.