Wholesale Controller

Wholesale Controller – National Spirits Distributor - England – Up to £75k plus package

My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK.

They are seeking a Wholesale Controller to join the team to lead the strategy within key national wholesale partners along with leading the field sales team. The Wholesale Controller will need to build and deliver on a wholesale strategy, drive new business opportunities, manage the full commercial forecasting and drive distribution through the field sales team. The Wholesale Controller will need to hit the ground running and have a thirst for success.

This role will require travel and a strong commercial acumen; experience managing national wholesale partners and have a background in team leadership.

• A competitive salary, bonus and package associated with the role
• Opportunity for progression and growth in the business
• Exclusive discounts of products and a flexible working pattern.

• Implementing a wholesale strategy to drive distribution across the UK whilst developing the field sales team.
• Responsible for selling, promoting and delivering the company’s product portfolio and delivering its revenue targets
• Manage the full commercial cycle, including forecasting and budgeting to A&P investment.
• Building new business along with maintaining current accounts – working alongside the field team to deliver on On-Trade success.
• Dealing with independent, groups, wholesalers and activations – management of category and insights to achieve growth.
• Acting as a Brand Ambassador to and for clients and consumers
• Planning, organising and facilitating client meetings, monopolizing your black book of contacts across the wholesale sector.
• Driving sales and revenue

• Proven track record in managing large on-trade wholesale businesses, with a network in the major wholesale groups and a background in field sales leadership.
• A strong understanding of negotiations, pricing and contracts across the wholesale sector.
• P&L management skills, along with understanding of financial analysis and category development.
• Be a self-starter who is driven to succeed, target and financially driven
• A customer-oriented approach to account management which aims to exceed expectations.
• A strong and assertive style to self-management and motivation.
• Able to deliver training and competently explain an alcoholic product range

If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment /

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