Customer Account Manager Outskirts & Lancs

Overview

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

You are the face of Bacardi. You bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer.

You are a fun, passionate, driven and target-oriented team player. Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.

• Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer and developing and executing solutions.
• Develop winning 360-degree account plans with prioritised customers to execute best in class commercial brand plans and share codified best practice ways of working.
• Deliver on key selling metrics:
  Brand Distribution, Visibility in Outlet, New Business, Promotion and Financial Targets.
• Develop and manage the sales plan for your area based on delivery of Commercial priorities.
• Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
• Responsible for winning new business, retaining and growing existing business.
• Collaborate cross-functionally with Marketing and Brand Ambassadors to bring our brands to life, through hosting events and brand activations.
• Develop and maintain regular contact with wholesale partners to mutually grow portfolio within area.
• Develop best in class outlet execution to promote outlet and brand loyalty beyond POS.
• Work closely with other functions such as Field Sales Execution, Sales Planning, Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets.
• Analyse and process promotional activities and budgets, incorporating ROI analysis.
• Support and inspire your colleagues to step change executional excellence and customer management.

• Sales experience in FMCG is preferred. On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage.
• Demonstrable track record of performance and delivery (results and/or achievements).
• Strong (social) networking and interpersonal skills.
• Strong analytical, planning, and time management skills.
• Well-developed communication / presentation skills (Active Listening).
• Apply Creative Thinking.

• You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve.
• You love the consumer and build strong positive first impressions that translate into great relationships with customers.
• You understand the needs of others and build these into innovative solutions that delight consumers and customers and deliver bottom line results.
• You demonstrate resilience by overcoming challenges and staying calm under pressure.
• You demonstrate entrepreneurial thinking and look for new ways to achieve better results.
• Belonging:
  You create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness:
  You have high levels of self-awareness, are reflective and understand your strengths and weaknesses and your impact on others.
• People Agility:
  You relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agility:
  You deliver results in first-time situations by inspiring teams and building confidence.
• Mental Agility:
  You think critically to solve complex problems and connect ideas strategically while remaining execution-focused.
• Change Agility:
  You have curiosity, a growth mindset and the ability to adapt effectively to change, ready to learn from experience.