Sales Executive

Sales Executive – Established Drinks Wholesaler, North West – Negotiable salary plus company car and commission/incentives

This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wider range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic Sales Executive to drive growth across the on‑trade sector in the Liverpool/Merseyside area.

The Sales Executive will be a more entry‑level role for someone who is keen and passionate to grow their experience within the Drinks FMCG sector.

• B e part of a market‑leading, established brand with a strong reputation in the drinks industry.
• Opportunity to drive growth and shape the future of the business in a key region.
• Competitive salary package with performance‑based bonuses plus car allowance.
• Professional development and career growth opportunities.
• Collaborative and supportive team culture.

• Drive growth across the on‑trade market in the North West of England.
• Develop and implement strategies to grow market share and increase sales volume.
• Identify and build relationships with key accounts, including pubs, bars, and restaurants.
• Lead negotiations with new and existing clients to secure long‑term partnerships.
• Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency.
• Analyse market trends and competitor activity to identify new opportunities.
• Provide regular sales forecasts and performance reports to senior management.

• Proven track record in business development or sales within the on‑trade sector.
• Strong understanding of the drinks wholesale industry.
• Excellent relationship‑building skills and the ability to influence decision‑makers.
• Highly self‑motivated with a results‑driven mindset.
• Ability to work independently and manage a diverse portfolio of clients.
• Strong analytical and strategic thinking skills.
• Full driving licence and willingness to travel across the North of England.