Director of Sales & Marketing

Director of Sales & Marketing

This role leads the hotel’s commercial strategy, driving new business, revenue growth, and brand positioning to position Radisson Hotel Liverpool as a preferred partner in the market.

• Own and deliver the hotel’s sales and marketing strategy across all segments.
• Maximise opportunities within M&E, corporate, group, and leisure markets.
• Continuously review business mix to ensure profitability and long‑term sustainability.
• Develop and execute short‑ and long‑term sales plans aligned with budget and market conditions.
• Analyse performance data and market trends to identify new revenue opportunities.

• Build and grow strong relationships with corporate clients, agencies, and Travel Management Companies.
• Drive account acquisition, retention, and long‑term partnerships.
• Ensure strong conversion of enquiries and proactive generation of new business.
• Represent the hotel at industry events, trade shows, and key client meetings.
• Position the hotel as a preferred partner within local and national markets.

• Lead the hotel’s repositioning strategy, including sales, marketing, and campaign activity.
• Ensure strong brand presence across all channels, with engaging content and storytelling.
• Drive demand generation aligned to key commercial objectives.
• Work closely with wider commercial teams to support brand initiatives and visibility.

• Build strong relationships across hotel teams, Radisson brand teams, and RBH central functions.
• Collaborate with revenue, marketing, and commercial teams to optimise performance.
• Ensure alignment of hotel activity with wider brand and RBH strategy.

• Lead, inspire, and develop a high‑performing sales and marketing team.
• Drive a strong commercial culture with clear objectives and accountability.
• Support recruitment, coaching, and ongoing development of team members.
• Conduct performance reviews, joint sales activity, and account evaluations.

• Ensure effective use of systems including Opera S&C, Salesforce, and Smartspace.
• Monitor and report on sales performance, pipeline, and account production.
• Provide clear, data‑driven insights and adapt strategies where needed.
• Maintain compliance with brand standards and operational processes.

You will play a pivotal role in repositioning Radisson Hotel Liverpool within the market. By driving revenue, strengthening brand presence, and leading a high‑performing team, you will directly influence the hotel’s commercial success and long‑term growth.

• Proven senior sales leadership experience within hospitality.
• Strong background in M&E, corporate, and group business development.
• Excellent commercial acumen with a track record of driving revenue and profitability.
• Established network within agency and TMC markets (local and national).
• Strong leadership and stakeholder management skills.
• Experience working with brand and central commercial teams.
• Knowledge of marketing, digital channels, and demand generation tools.
• Strong analytical, negotiation, and problem‑solving skills.

• Highly competitive salary.
• Discounted hotel room rates for you, your friends & family.
• Pension scheme.
• Opportunities for growth and development within RBH.
• …and much more.

RBH Hospitality Management is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, people‑first culture. If you require any reasonable adjustments during the recruitment process, please contact