Regional Account Manager; BDM

(AL, CB, CM, CO, IP, LU, MK, , PE, SG, SS, ME, CT, LN)

As a Regional Account Manager, you’ll drive new business growth by building and managing relationships with mortgage intermediaries across your region. You’ll promote the Foundationdelivering a seamless experience for brokers while growing high-quality lending volumes.

You’ll own your territory, executing a clear strategic plan to increase market presence, deepen partner engagement, and consistently exceed targets.

At Foundation, we’re a specialist lender focused on buy to let and residential mortgages, working exclusively with the intermediary market.

Our aim is simple: making mortgages happen — delivering flexible, pragmatic solutions that support brokers and meet the evolving needs of landlords and homeowners.

We’re driven by a clear purpose: enabling home ownership for everyone, backed by strong relationships, market expertise, and a commitment to delivering exceptional outcomes.

• Develop and execute a regional business plan to drive new lending and market share growth
• Build, manage, and grow relationships with mortgage intermediaries to maximise business performance
• Proactively generate new broker relationships and new business opportunities
• Deliver compelling presentations (face-to-face, virtual, events) showcasing the proposition
• Act as a specialist SME to understand the nuances of the different market segments we operate within, such as BTL, residential and specialist property types
• Leverage market insight, trends, and competitor activity to identify opportunities and influence strategy
• Maintain accurate pipeline management, activity tracking, and forecasting via CRM
• Work closely with telephone account managers to engage with the region
• Ensure excellent service levels and act as a trusted partner to intermediaries
• Represent Foundation as a brand ambassador in the market

• Proven track record in a BDM / sales role within mortgages or specialist lending
• Strong knowledge of the mortgage market
• Demonstrable ability to build pipeline, win new business, and exceed targets
• Highly effective communicator with strong presentation and influencing skills
• Commercially driven, self-motivated, and resilient
• Strong relationship-building skills with the ability to engage stakeholders at all levels
• Highly organised with excellent territory and time management
• Solid understanding of regulatory requirements (e.g. Consumer Duty, TCF)
• Comfortable using CRM systems to manage pipeline and performance
• Full UK driving licence and based within the region

• Consistent delivery or over achievement of lending targets
• Strong regional presence with growing intermediary engagement through effective business plan execution
• High-quality pipeline and conversion rates
• Positive broker feedback and strong service reputation
• CeMAP
• Previous BDM experience and/or experience within specialist lending market

• Competitive base salary + attractive incentive scheme
• 25 days holiday + birthday off
• Enhanced maternity, paternity & adoption leave