Director of Sales & Marketing

At RBH we believe our people are our biggest assets…

At RBH, we understand the value of putting our people first. Our approach to diversity in the workplace, health & wellbeing, sustainability, and individuality sets us apart from our competitors and is one of the reasons we are proudly recognised as one of the Top 30 Best Places to Work in Hospitality.

We’re now looking for our next Sales Entrepreneur to join Radisson Hotel Liverpool as Director of Sales & Marketing. This is an exciting opportunity to be part of the senior leadership team, playing a key role in shaping the future of the hotel as it enters a new phase following refurbishment and repositioning.

This is a high-impact, commercially focused role where you will lead the sales and marketing strategy, drive new business, and elevate the hotel’s presence in the market.

As Director of Sales & Marketing, you will be responsible for leading and delivering the hotel’s commercial strategy across all key segments. You will oversee both sales and marketing functions, ensuring alignment, creativity, and performance to maximise revenue opportunities.

Working closely with the General Manager and wider commercial teams, you will play a central role in repositioning the hotel within the Liverpool market, building strong relationships, and driving sustained business growth.

This is a role for a tenacious, proactive leader who thrives on building, creating, and delivering results.

• Own and deliver the hotel’s sales and marketing strategy across all segments
• Maximise opportunities within M&E, corporate, group, and leisure markets
• Continuously review business mix to ensure profitability and long-term sustainability
• Develop and execute short and long-term sales plans aligned with budget and market conditions
• Analyse performance data and market trends to identify new revenue opportunities

• Build and grow strong relationships with corporate clients, agencies, and Travel Management Companies
• Drive account acquisition, retention, and long-term partnerships
• Ensure strong conversion of enquiries and proactive generation of new business
• Represent the hotel at industry events, trade shows, and key client meetings
• Position the hotel as a preferred partner within local and national markets

• Lead the hotel’s repositioning strategy, including sales, marketing, and campaign activity
• Ensure strong brand presence across all channels, with engaging content and storytelling
• Drive demand generation aligned to key commercial objectives
• Work closely with wider commercial teams to support brand initiatives and visibility

• Build strong relationships across hotel teams, Radisson brand teams, and RBH central functions
• Collaborate with revenue, marketing, and commercial teams to optimise performance
• Ensure alignment of hotel activity with wider brand and RBH strategy

• Lead, inspire, and develop a high-performing sales and marketing team
• Drive a strong commercial culture with clear objectives and accountability
• Support recruitment, coaching, and ongoing development of team members
• Conduct performance reviews, joint sales activity, and account evaluations

• Ensure effective use of systems including Opera S&C, Salesforce, and Smartspace
• Monitor and report on sales performance, pipeline, and account production
• Provide clear, data-driven insights and adapt strategies where needed
• Maintain compliance with brand standards and operational processes

You will play a pivotal role in repositioning Radisson Hotel Liverpool within the market. By driving revenue, strengthening brand presence, and leading a high-performing team, you will directly influence the hotel’s commercial success and long‑term growth.

• Proven senior sales leadership experience within hospitality
• Strong background in M&E, corporate, and group business development
• Excellent commercial acumen with a track record of driving revenue and profitability
• E…