Luxury MICE Sales Manager

Luxury MICE Sales Manager

Reporting to the Commercial Director of Sales and Marketing.

Responsible for driving revenue growth across the Meetings, Incentives, Conferences, and Events (MICE) business, supporting the commercial strategy by proactively generating business, building strong client relationships, and maximising opportunities across rooms, meetings and food & beverage outlets.

• Developing and delivering targeted sales plans that drive MICE revenue growth and achieve budgeted targets.
• Identifying, securing and converting new business opportunities across meetings, conferences, residential events and exclusive‑use experiences.
• Building and nurturing a portfolio of key accounts, agents and local partners who influence and drive MICE business.
• Raising awareness and demand for our meeting and event spaces through proactive outreach and relationship building.
• Managing and converting enquiries, RFPs and leads into confirmed business.
• Conducting site visits, presentations, and commercial negotiations that showcase our venues and secure bookings.
• Maximising revenue from every event through strategic upselling of F&B, meeting packages, accommodation and additional services.
• Developing strong relationships with event planners, corporate bookers and agency partners to encourage repeat business.
• Representing the business at relevant trade shows, networking events and industry showcases to support continued segment growth.

• Delivering agreed sales targets, KPIs, and revenue objectives.
• Maintaining accurate sales activity records, forecasts and pipeline management.
• Monitoring conversion rates and identifying opportunities to improve performance.
• Providing regular sales updates, market intelligence and business insights to the leadership team.

• Partnering with Revenue Management to optimise pricing strategies and maximise total revenue opportunities.
• Collaborating with Event Planning and Operations teams to ensure flawless event delivery and outstanding guest satisfaction.

• Bachelor's degree in Business, Hospitality, Sales, or a related field (preferred) or relevant experience.
• 1+ years' experience in hotel proactive sales, MICE, or a similar commercial role essential.
• A proven ability to generate demand and convert opportunities into revenue.
• Strong knowledge of the local market and competitive landscape.
• Experience driving F&B sales or event‑related revenue is highly desirable.
• Experience working with international hotel brands (such as Accor) is advantageous.
• Experience with in the luxury hospitality sector is a plus.

• A natural relationship builder with excellent communication and negotiation skills.
• Commercially minded, target‑driven and motivated by achieving results.
• Organised and proactive with strong attention to detail.
• Passionate about hospitality, events and creating memorable guest experiences.

• Strong sales and negotiation skills
• Relationship‑building and networking ability
• Results‑driven with a proactive approach
• Commercial awareness and market insight
• Excellent communication and presentation skills
• Organizational and time management skills

Accor and RBH group benefits, including preferential rates at Accor hotels, exclusive discounts with partners, an extra day’s holiday for your birthday, pension scheme, and a range of benefits for municipal hotel employees such as friends and family rates, discounts, free meals on duty, gratuities, discounted local parking and social events.