Luxury MICE Sales Manager

THE EXCITING OPPORTUNITY

We opened the first 5
* Hotel in Liverpool;
The Municipal Hotel & Spa MGallery in May 2023 and have reset the clock within this historic building, bringing it back to life. Our Heartists® aspire to create memorable, heartfelt moments for all life enjoyers to experience unique stories from the past but also to immerse themselves into our hospitality, creating their own astonishing tales of MGallery magical moments. We boast 179 stunning bedrooms set in a remarkable and inspiring landmark of the city.

Time is of essence and at the heart of The Municipal’s story. The iconic clock tower and bells giving the tempo to a timeless melody. Various restaurants, bars and a state-of-the-art spa sanctuary experience, will offer everyone the place to have the time of their lives, pause the clock and embark upon their own magical journey with MGallery.

Our hotel is home to unforgettable high-profile VIP functions, the host to luxury affiliations, leisure and events, stylish private dinners and professional conferences.

We are now seeking a passionate and driven Luxury MICE Sales Manager to join our Commercial Team, reporting to the Commercial Director of Sales and Marketing.

The Luxury MICE Sales Manager is responsible for driving revenue growth across MICE (Meetings, Incentives, Conferences, and Events). This role supports the commercial strategy by proactively generating business, building strong client and relationships and maximising opportunities across rooms, meetings and food & beverage outlets.

Working closely with the Commercial Director, Revenue, Marketing, and Operations, the Luxury MICE Sales Manager ensures alignment with business objectives, delivering both top-line revenue and profitable growth.

MGallery – Boutique hotels with one-of-a-kind designs ()

If you thrive on building relationships, spotting opportunities and turning conversations into exceptional events, this role is for you. You'll be responsible for driving growth across our Meetings, Incentives, Conferences & Events (MICE) business, helping position our venues as the go-to destination for unforgettable experiences.

• Driving MICE Growth
• Developing and delivering targeted sales plans that drive MICE revenue growth and achieve budgeted targets.
• Identifying, securing and converting new business opportunities across meetings, conferences, residential events and exclusive-use experiences.
• Building and nurturing a portfolio of key accounts, agents and local partners who influence and drive MICE business.
• Raising awareness and demand for our meeting and event spaces through proactive outreach and relationship building.
• Managing and converting enquiries, RFPs and leads into confirmed business.
• Conducting site visits, presentations, and commercial negotiations that showcase our venues and secure bookings.
• Maximising revenue from every event through strategic upselling of F&B, meeting packages, accommodation and additional services.
• Developing strong relationships with event planners, corporate bookers and agency partners to encourage repeat business.
• Representing the business at relevant trade shows, networking events and industry showcases to support continued segment growth.

You’ll use data, insights and a proactive sales approach to consistently achieve and exceed targets.

• Delivering agreed sales targets, KPIs, and revenue objectives.
• Maintaining accurate sales activity records, forecasts and pipeline management.
• Monitoring conversion rates and identifying opportunities to improve performance.
• Providing regular sales updates, market intelligence and business insights to the leadership team.

Success comes through collaboration and you'll work closely with colleagues across the business to deliver exceptional client experiences.

• Partnering with Revenue Management to optimise pricing strategies and maximise total revenue opportunities.
• Collaborating with Event Planning and Operations teams to ensure flawless event delivery and outstanding guest satisfaction.

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