Country Sales Director

A global leader in water, hygiene, and infection prevention solutions is seeking a strategic and results-driven Country Sales Director to drive the growth of its Institutional business in France.

This role offers the opportunity to lead around €60M business, manage a high-performing sales force of 100 professionals, and shape the market strategy in one of the most dynamic industries.

Drive Impact: Take full ownership of the Institutional business in the UK, setting the direction for long-term success.
Work for a Global Industry Leader: Be part of a company that prioritizes sustainability, innovation, and business excellence.
Lead & Grow High-Performing Teams: Manage and develop a 100-person sales organization, ensuring best-in-class execution.
Strategic Influence: Collaborate with regional and global leadership to define and implement game-changing strategies.
Financial & Commercial Ownership: Take full P&L responsibility, ensuring strong revenue growth and profitability.

Strategic Leadership & Market Development

• Define and execute the country-wide sales strategy, aligning with regional business objectives.
• Oversee corporate accounts, distribution, and direct sales channels, ensuring consistent revenue growth.
• Manage pricing, innovation deployment, and customer penetration initiatives to enhance market share.

Commercial & P&L Management

• Lead budgeting, forecasting, and financial reporting to ensure strong operational performance.
• Own the P&L for France, driving profitability and long-term sustainability.
• Implement data-driven decision-making and market intelligence to optimize commercial strategies.

Leadership & People Development

• Manage and mentor a senior sales leadership team (7 District Managers, Business Development, and Sales Support).
• Foster a culture of accountability, performance excellence, and continuous learning.
• Partner with cross-functional teams (Finance, HR, Marketing, Technical Training) to drive business effectiveness.

Customer Engagement & High-Level Negotiations

• Cultivate and maintain strong relationships with key corporate clients, distributors, and strategic partners.
• Support direct reports in complex negotiations and executive-level relationship management.
• Identify new business opportunities and lead market expansion initiatives.

Proven Sales Leadership: 7-10+ years of experience in B2B sales leadership, preferably in institutional, hospitality, food service, or industrial markets.
P&L Management: Hands-on experience in managing financial performance, optimizing pricing, and driving margin improvement.
Strong Business Acumen: Ability to translate market insights into strategic actions that enhance revenue growth.
Matrix Organization Experience: Skilled at collaborating across multiple business functions and international teams.
Exceptional Leadership & Communication Skills: Ability to inspire teams, engage stakeholders, and influence C-level executives.
Fluent in English (mandatory).
Flexibility to travel up to 60% across the UK and occasionally abroad.

Competitive Compensation: Fixed salary + performance-based bonus + long-term incentives.
Company Car & Executive Perks: Full benefits package.
Career Acceleration: Work for a market leader with strong global expansion plans.
Purpose-Driven Culture: Join a company committed to sustainability, innovation, and making a real impact.

Ready to Take the Lead? Apply now!