Senior Director of Membership & Wellness

# Senior Director of Membership & Wellness:
West Essex YMCA:
Posted: 10-20-26##

Job Description The Senior Membership & Wellness Director provides strategic and operational leadership for membership growth, retention, and wellness services and programming at the West Essex YMCA. Serving as a senior leader, this role drives business development, continuous quality improvement, and innovative initiatives that advance branch strategic goals while ensuring safety, compliance, and exceptional member engagement. The Director fosters a welcoming and inclusive culture, advances the YMCA’s mission of youth development, healthy living, and social responsibility, and provides oversight for multiple programs/services through direct supervision of department leadership.

The role oversees program quality and safety, sets performance expectations and KPIs, ensures alignment to association standards, and builds and maintains strong community partnerships while collaborating with branch and association leadership to drive engagement, revenue, and community impact.##

Essential Functions:

* Provide senior-level leadership and oversight for membership, community partnerships, and wellness portfolios, ensuring consistent quality, safety, compliance, and mission alignment across all areas.
* Drive membership, community partnership, and wellness growth/retention through business development KPI’s, strategic plan, staff coaching, community engagement, and exceptional customer service.
* Partner with the District Executive Director and association leaders to set strategy, annual operating plans, and measurable outcomes for membership, wellness and partnership performance.
* Directly supervise and coach department leadership and front-line teams; set clear expectations, performance goals, and accountability for results.
* Oversee wellness programming including fitness floor operations, group exercise, personal training, and health-focused initiatives, ensuring safety, quality, and accessibility and regulatory compliance.
* Lead the development and oversight of community partnership strategies and pathways that support revenue growth, sponsor ships, event/vendors, relationships, and innovative engagement opportunities.
* Ensure compliance with all YMCA policies, procedures, and required certifications, including CPR, First Aid, and YMCA-specific trainings.
* Analyze membership, wellness and partnership data to monitor trends, identify risk and opportunities, and inform operational and strategic decision making.
* Establish, monitor, and report on KPIs (e.g., growth, retention, utilization, revenue, satisfaction, safety), presenting results, risks, and recommendations to branch and association leadership.
* Collaborate with branch and association leadership on marketing initiatives, promotions, events, and community outreach efforts to support growth and visibility.
* Own multi-department budgets, revenue targets, and expense management for membership and wellness; align staffing plans and resource allocation to branch goals and association expectations.
* Serve as a visible leader and ambassador of the YMCA, maintaining strong community partnerships that support membership growth, wellness initiatives, and community impact.
* Support and participate in branch and association-wide initiatives, events, and annual campaigns, including fundraising and mission advancement efforts.
* Maintain accurate records, reports, and data within membership and CRM systems.
* Perform other duties as assigned to support branch operations and the overall mission of the Metropolitan YMCA of the Oranges.
* Lead continuous quality improvement efforts by establishing systems to evaluate performance, member feedback, safety outcomes, and program…