Strategic Partnerships Lead iGaming,EMEA

Strategic Partnerships Lead (UKI & iGaming, EMEA)

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Bloomreach is building the world’s premier agentic platform for personalization
. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We’re taking autonomous search mainstream, making product discovery more intuitive and conversational for customers and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.

We’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer‑first work marketers were always meant to do. All of that is built on the intelligence of a single AI engine — Loomi AI — so that personalization isn’t only autonomous…it’s also consistent. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty.

We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

The Strategic Partnerships Lead will build and scale Bloomreach’s partner ecosystem in the UKI, driving vertical growth through Tier‑1 digital agencies, SIs/GSIs, and in EMEA with iGaming agencies and iGaming technology partners.

This IC role owns recruiting and activating strategic partners, negotiating commercial agreements, spearheading partner enablement, co‑developing GTM plays for iGaming use cases, and delivering partner‑sourced pipeline and bookings in tight alignment with Sales, Marketing, Product, and Services.

Please note this is an IC role, and does not involve managing a team.

• Build the UK strategic vertical partner strategy and operating model, including target partners (agencies/SIs with Mar Tech, data, commerce & gaming practices and complementary technology solutions) and a phased plan to achieve coverage across priority sub‑segments.
• Recruit, onboard, and activate Tier‑1 partners; negotiate mutually beneficial commercial agreements with clear revenue commitments, performance milestones, and enablement expectations.
• Lead partner sales enablement end‑to‑end: curate role‑based paths for vertical‑specific use cases across Bloomreach Engagement and Discovery; host training/webinars; drive certifications; and validate delivery readiness.
• Co‑develop vertical GTM plays tailored to sectors e.g. targeting iGaming operators (player acquisition & retention, personalisation, gamification, cross‑sell/upsell/reactivation etc.) with concrete assets, plays, and enablement for joint field teams.
• Orchestrate co‑selling with Sales on enterprise opportunities, establishing clear partner roles, value narratives, solution scopes, and resourcing plans to accelerate deal velocity and win rate.
• Launch co‑marketing and outbound programs with priority partners (case studies, field events, workshops, ABM, and content) to create joint awareness and generate qualified pipeline in the UK & iGaming ecosystem.
• Qualify inbound together with partners, ensuring fit to Bloomreach ICP, use cases, and solution scope; guide deal structuring and partner attach strategy.
• Maintain accurate forecasting and reporting on partner‑sourced/attached opportunities, partner health, enablement status, certifications, and pipeline coverage; publish dashboards and insights.
• Drive strong internal alignment with Sales, Product, Services, Legal, and Deal Desk to remove friction, accelerate agreements, and scale repeatable motions for strategic verticals.
• Represent partner and market feedback from UK customers and operators back to Product for roadmap signals and to Marketing for vertical messaging and proof points.

• 5+ years managing agency/SI/GSI and/or technology partner relationships in enterprise software; experience in iGaming strongly preferred, with a record of building or scaling this vertical.
• Proven co‑selling impact with enterprise sellers and partners, from deal strategy and exec alignment to negotiation and…