Digital Marketing Manager

Overview

Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We're more than just a support system; we're the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators.

Whether you're developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future.

Our mission statement says it all:
We look after you, so that you can look after our children.

Dedicated to our core values, we are committed to:

Empowerment
:
Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all.

Purpose
:
Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs.

Passion
:
Because we love what you do, you're at the heart of everything we do.

Innovation
:
Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education.

Collaboration
:
The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts!

Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our demand generation and shared services output across the marketing function. You will coordinate and execute data-driven strategies that drive revenue growth, optimise our marketing funnel, and deliver best-in-class digital experiences for schools and trusts.

This is a hands-on, strategic role: you'll lead SEM, CRO, website performance, paid social, email marketing, automation, and more, while working closely with Sales, Business Intelligence, and SaaS/service marketing leads to align campaigns with business objectives.

You will also line manage a Digital Marketing Executive, fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education.

• Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality leads
• Optimise lead generation channels including SEO, SEM, PPC, email, social media, and emerging platforms
• Develop and improve conversion rates across the marketing funnel using A/B testing, analytics, and CRO strategies
• Leverage Hub Spot and other automation platforms to deliver personalised, targeted campaigns
• Implement ABM and hyper-personalisation strategies for key accounts
• Oversee website performance, funnel health, and marketing database management
• Collaborate cross-functionally with Sales, Product, Rev Ops, and Business Intelligence
• Manage budgets effectively across channels, ensuring ROI and cost efficiency
• Create dashboards and reports in Hub Spot, Looker Studio, Power
  
  BI, and other tools
• Stay ahead of marketing technologies, AI, and industry trends, introducing innovation into campaigns
• Line manage and develop your direct report, promoting collaboration and growth

• Proven experience in digital marketing and demand generation for SaaS, tech, or services businesses
• Experience leading and managing a marketing team and external agencies
• Deep expertise in Hub Spot, including automation, reporting, and integrations
• Strong knowledge of SEO, CRO, SEM, PPC, email marketing, social media, and content marketing
• Experience with ABM, lead nurturing, funnel optimisation, and multi-channel campaigns
• Analytical mindset with experience turning data into actionable marketing insights
• Experience with AI tools and marketing automation platforms (e.g., Zapier)
• Strong technical knowledge of web management, GA4, Tag Manager, and marketing analytics tools
• Excellent communication and stakeholder management skills

• At least 5 years'…