Head of Content Strategy

BPP part of Lyceum Education Group are looking for a Head of Content Strategy
. As our Head of Content Strategy, you are the driving force behind the vision, development and execution of a unified content strategy across our portfolio of education brands. You will create a content ecosystem that’s audience‑first and insight‑led; reflecting the unique identity of each brand while ensuring consistency, quality and impact across the group. You’ll shape the full spectrum of content outputs;

long‑form editorial, short‑form social, paid media, UGC, video, display and more, leading a cross‑functional team of channel or category‑first content specialists. This role requires not just strategic rigour but a deep creative instinct: the ability to imagine new possibilities, craft compelling narratives, and push our brands into fresh, unexpected spaces.

• Driving a Multi-Brand Content Strategy
• Lead a cross‑functional team
• Drive planning and execution across all content formats
• Champion Audience-First Thinking,
• Set Editorial Standards and Governance
• Be the strategic glue that holds outputs together
• Drive Performance and Optimisation
• Spot Opportunities and Push Boundaries

To be successful in this role you will need to have a proven track record in the following areas:

• Proven experience in a senior content marketing role, ideally within a similarly complex, regulated sector.
• A fire for content strategy with a belief in the power of digital storytelling to move hearts and numbers.
• A track record of leading content strategy for complex, multi‑brand organisations.
• Leadership prowess. You know how to build, inspire, and get the best out of high‑performing teams and external agencies
• A creative brain with a commercial edge. You can dream big and deliver bigger.
• A data‑driven mindset
  . You love metrics, but you don’t let them kill the magic.
• A customer‑obsessed approach
  . You dig into pain points and turn insights into action.
• The ability to rally cross‑functional teams and get everyone pulling in the same direction.
• A deep understanding of channel‑specific content
  . From long‑form blogs to snappy social, from SEO to PPC.

As a Disability Confident employer, BPP is committed to providing reasonable adjustments throughout the interview process. Candidates are encouraged to share any adjustment requirements ahead of interview so these can be considered and accommodated.

BPP part of Lyceum Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches.

This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP safer recruitment practices

BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.